BRP (DOO) Stock Analysis: AI Score & Alternative Data
DOO alt-data: revenue climbing, web traffic lagging
Is BRP a buy right now? The alternative data says hold. This DOO stock analysis is built on the 25+ alternative data signals AltIndex tracks on BRP every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 57/100: a Hold. The stock trades at $64.51 with a $5B market cap.
The bullish side of the 90-day ledger: revenue up 29.2% YoY to $2.4B, and Instagram followers up 11.4% to 19K followers. The drag: web traffic down 7.6% to 2.8M monthly visits, and just 55% of employees report a positive business outlook. That tension is what keeps the score mid-range.
DOO’s broader alt-data profile also covers job postings (307 open roles), and headcount (9K employees, according to LinkedIn). Every signal links to its own page with full history, the DOO technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on DOO is just below.
BRP AI Stock Analysis
BRP Inc. is a global leader in the design, manufacturing, and distribution of motorsports vehicles, propulsion systems, and parts and accessories. The company specializes in innovative recreational products such as snowmobiles, watercraft, and rugged off-road vehicles.
Analysis generated August 2, 2026.
Recent BRP Stock Alerts
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BRP | August 10 Business Outlook among employees is down by 3.5% over the last month. |
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BRP | July 14 Employee Rating is down by 2.6% over the last month. |
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BRP | July 14 Business Outlook among employees is down by 5.1% over the last month. |
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BRP | June 15 Employee Rating is up by 2.7% over the last month. |
BRP Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 2.8M | 7.6% | |
| Job Posts | 307 | 3.4% | |
| LinkedIn Employees | 9K | 2.0% | |
| Employee Recommend | 67 | 2.9% | |
| Business Outlook | 55 | 3.5% | |
| Reddit Mentions | 0 | 100.0% | |
| X Mentions | 1 | N/A | |
| Stocktwits Mentions | 1 | N/A | |
| News Mentions | 0 | 100.0% | |
| Stocktwits Subscribers | 36 | 5.3% | |
| Instagram Followers | 19K | 11.4% |
About BRP (DOO)
BRP Inc. (DOO) is a prominent global manufacturer of recreational vehicles and powersports engines, renowned for its innovative technology and superior craftsmanship. The company's extensive brand portfolio, featuring Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am off-road vehicles, effectively caters to a diverse audience of outdoor enthusiasts. Headquartered in Valcourt, Quebec, BRP is dedicated to sustainability and technological advancements, which bolster its competitive position in the expanding powersports market. With a strong focus on research and development, the company enhances customer experiences while strategically growing its global presence through a robust distribution and service network.
| Price | $64.51 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $5B |
| Year Range | $51 – $81 |
| Dividend Yield | 0% |
| PE Ratio | 21.5 |
| Analyst Rating | 38% buy |
| Industry | Autos |
Latest BRP News
View more →
BRP Miguel Malvar bags 3rd place in RIMPAC gunnery contestAugust 5 - Globalsecurity.org |
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BRP Miguel Malvar takes part in RIMPAC air defense drillsJuly 30 - Globalsecurity.org |
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Outline Pro: Edge Detection Outline for URP, BRP & SRP by Adam HincuJuly 22 - Unity.com |
Mets 1B Jorge Polanco gets reinstated, CF Luis Robert on BRP rehabJuly 8 - Press & Sun-Bulletin |
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Ski-Doo maker BRP lowers 2027 profit guidance amid tariff woesMay 28 - Financial Post |
BRP Earnings & Financial Performance
View all earnings →BRP Insider Trading Activity
View all →| No recent insider transactions on file. |
BRP Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| No congress trades on file. | |||
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Frequently Asked Questions: BRP (DOO)
BRP has an AltIndex AI Score of 57/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
57/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of BRP (DOO) stock is $64.51 with a market cap of $5B.
As of today, BRP’s PE (Price to Earnings) ratio is 21.5.
View the latest BRP insider transactions to see recent buying and selling activity by company executives and directors.
Check the BRP congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The DOO stock price chart above shows BRP’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full BRP technical analysis for RSI, moving averages, and more.
See the stocks similar to BRP section on this page for companies in the same industry ranked by market cap and AI Score.
