Apple's Mac Losses Race with Dell and HP PCs in the US Market, with a 23% Share Among PC Owners

May 26, 3:51 pm

As of January 2024, there were roughly 331 million internet users in the United States. Nearly 40% of them have at least one desktop PC in their household, while 68% own a laptop. Although US consumers are spoiled for choice when shopping for a PC, Apple's Mac is rarely the top choice.

According to data presented by AltIndex.com, only 23% of PC owners in the United States use Mac, much less than Dell or HP devices.

HP is the Top Choice for a Desktop PC in the United States, with Almost a 30% Share Among Users

After a pandemic-induced surge in laptop and desktop shipments in 2020 and 2021, PC sales in the United States have been constantly falling for three years, primarily due to inflation and reduced consumer spending. In 2024, the US market is expected to gross $35.2 billion, the lowest figure since 2017. And while the number of Americans willing to spend money on a new personal computer drops, those who buy a PC rarely choose Macs.

According to a Statista Consumer Insights survey conducted among roughly 10,000 desktop PC and laptop owners in the United States, only 23% own a Mac, much less than Dell or HP desktop PCs. The survey showed Dell leads the desktop PC market in the United States, with almost a 30% share among respondents who live in a household with a desktop PC. HP desktop PCs are also bought more than Macs, with a 27% share among respondents. Statistics also show that Asus and Lenovo are the least represented brands among the US PC owners, with 9% and 6% shares, respectively.

However, in the laptop category, the figures are different. Roughly a third of all respondents said they own an HP laptop. MacBook was the second top choice, with a 29% share among respondents, while 24% claimed to be a Dell notebook user.

The United States Has the Third-Highest Share of Mac Owners

And while Apple's Mac sales in the United States trail behind HP`s and Dell`s figures, the US market still has the third-highest share of Mac owners globally. Statistics show Switzerland is the number one market for Mac sales, where almost one-quarter of respondents have a desktop-type Mac in their household.

The United Kingdom came in second with a 23% share of Mac owners, the same as in the United States. Australia and the Netherlands follow with 20% and 16% shares of Mac users, respectively. However, these figures were considerably lower in other developed markets, like Germany, France or China, standing at 14% or 15%.

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