Find Shorting Opportunities Using Alternative Data

September 1, 7:44 am

Shorting a company, or short selling, is a trading strategy that allows investors to profit from a decline in a company's stock value. It entails borrowing shares of a company you anticipate will decrease in value from a brokerage, then selling them on the open market. The objective is to repurchase the same number of shares at a later date, ideally at a lower price than initially sold, and then return the borrowed shares to the brokerage, keeping the difference as profit. For instance, if a stock is currently priced at $50 a share and you borrow and sell 100 shares for $5,000, and then the price drops to $25 a share, you could buy back the 100 shares for $2,500, thus making a net profit of $2,500. While it may appear straightforward, short selling is speculative and involves significant risk.
Here, we delve deeper into how you can find shorting opportunities and what factors to consider before engaging in short selling.

Find companies to short using alternative data

Alternative data refers to non-traditional sources of data that investors can use to gain insights into a company's performance. These can include anything from web traffic, social media sentiment, employee ratings, credit card transactions, to job postings. While traditional financial analysis focuses on a company’s financial statements, earnings reports, and economic indicators, alternative data provides a more holistic view of a company’s health and can often signal changes ahead of traditional financial metrics. For example, a decrease in a company’s web traffic, declining employee ratings, or a shrinking social media audience are all signs that a company may be struggling. Pairing these alternative data signals with traditional financial research can provide a more comprehensive picture of a company’s health and help identify potential shorting opportunities.

Leveraging AltIndex AI stock picks for shorting opportunities

At AltIndex, our AI stock picks algoritm analyzes thousands of companies daily, evaluating their performance across various parameters such as social media engagement, sentiment in stock forums, job postings, mobile app downloads, etc. This comprehensive analysis has enabled us to identify lucrative shorting opportunities in the past, such as Bed, Bath & Beyond and Wish. In March, our algorithm also added sell signals to Cue Health and Rite Aid, among others.

These signals were based on a combination of factors, including a long-term decrease in social media followers, a sustained decline in job postings, a month-over-month drop in mobile app downloads, declining sentiment across popular stock forums, and a diminishing business outlook among the company's employees.

Following our signal, Rite Aid reportedly filed for bankruptcy, resulting in a stock value decrease of over 60% since our signal. Similarly, Cue Health is facing pressure from investors pushing for a strategic review, leading to a 75% decline in its stock value since our signal.


In today's rapidly changing business landscape, having access to real-time, comprehensive data is crucial for making informed investment decisions. Alternative data provides a wealth of information that, when combined with traditional financial research, can offer valuable insights into a company's overall health and future prospects. By leveraging AltIndex’s AI stock picks, investors can access a holistic analysis of thousands of companies, helping them identify potential shorting opportunities and make more informed investment decisions.

Short selling is a high-risk strategy, but with the right tools and information, it can be a lucrative one. By incorporating alternative data into your investment strategy and leveraging the power of AI, you can gain a competitive edge in identifying potential shorting opportunities. Sign up for AltIndex today to take advantage of our AI-driven stock picks and stay ahead of the curve in the ever-evolving world of investments.

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