Should Investors Consider Delta Air Lines (DAL) Now? A Deep Dive into Alternative Data Signals

January 20, 9:00 am

Welcome to AltIndex, where our passion for alternative data insights drives us to uncover stock market opportunities. In the vast skies of the financial markets, one name that's been soaring through turbulence is Delta Air Lines, Inc., a major American airline with an extensive domestic and international network. Delta is a company that investors often monitor for its health within the airline industry and broader economy. Today, we will discuss Delta Air Lines (DAL) and evaluate whether it's time to park or jet off with this stock.

Understanding Delta Air Lines (DAL)

Based in Atlanta, Georgia, Delta Air Lines stands as one of the world's oldest airlines in operation and one of the largest airlines globally. With a fleet encompassing hundreds of aircraft, Delta connects passengers across continents, serving as a crucial player in the air travel ecosystem. Being publicly traded under the ticker DAL, the company's performance often mirrors industry trends and economic factors impacting air travel.

Is It Time to Buy or Sell DAL?

On January 19, we, at AltIndex, designated a buy signal for Delta Air Lines, backed by a robust AI score. Let's dissect the alternative data signals that drive our recommendation and consider whether these are signs to board DAL.

Climbing Social Presence: Instagram Followers

A long-term increase in Instagram followers suggests growing brand awareness and engagement, which can translate to higher customer loyalty and an expanding market base. For DAL, this growth in social media presence may reflect an effectively resonating marketing strategy and the potential for robust passenger numbers.

Bullish Hiring Trends: Spike in Job Posts

A month-over-month spike in job posts indicates that Delta is preparing for an upturn in operations, hinting at positive future projections of air travel demand. An increasing workforce can support enhanced service offerings and operational efficiency, crucial factors in an airline's profitability.

Increasing Mobile Engagement: App Downloads

The surge in mobile app downloads serves as a marker for customer engagement and tech adoption. With more travelers interacting with Delta's mobile platform, it could mean streamlined check-ins and improved customer experience, contributing to higher satisfaction and repeat business.

Happy Skies: Employee Satisfaction and Outlook

A high employee satisfaction rate and an encouraging business outlook amongst staff are essential indicators. Contented employees often provide better customer service, leading to a more favorable passenger experience, while a promising business outlook may align with strategic company growth plans.

Digital Footprint: Increase in Web Traffic

An uptick in web traffic for Delta can be a proxy for customer interest and potential travel bookings. Growing web engagement can reflect effectively targeted marketing and an increased consumer readiness to travel, boding well for revenue streams.

Confidence from Within: Insiders Buying

Insider buying actions are a vote of confidence in the company's prospects. When those with intimate knowledge of the company's workings are investing, it often suggests a belief in the future success of the business.

Financial Lift: Year-Over-Year Revenue Increase

In its recent earnings report for the third quarter of 2023, Delta Air Lines showcased a 11.6% year-over-year increase in revenue, standing at $15.3B. This financial momentum can be a signal of solid growth and adapting strategies that are yielding results.

Current Valuation: Stock Price Movement

Despite the positive data points, DAL stock has descended 9.9% in the last month, currently trading at $37.070 per share. This dip may offer a window of opportunity for investors to enter at a potentially undervalued price, considering the positive alternative data signals.


With a buoyant AI score backed by robust alternative data signals, Delta Air Lines presents a compelling case for investment consideration. The growing social media presence, bullish hiring trends, mobile engagement, insider confidence, and financial growth are encouraging. However, investors should always perform their due diligence, keeping in mind that the stock market is inherently volatile and past performance is not indicative of future results. For those with an eye on the airline industry, DAL might just be ready for takeoff.

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