September 19, 7:12 am
Over the past years, social media platforms like Instagram, Facebook, Twitter, and Reddit have become hotbeds of discussions and debates surrounding the stock market. Information and opinions on these channels spread quickly and can lead to significant shifts in investor sentiment. That is why monitoring the most popular public companies on social media platforms is essential for investors to understand trends, find investment opportunities, and recognize risks.
According to data from AltIndex.com, Nike has the most followed Instagram account of all publicly listed companies, with over 305 million followers, or nearly ten times more than Netflix or Apple.
Over the years, the stock market has seen a number of stocks whose prices skyrocketed or plummeted based on the social media momentum. A single Reddit post or a tweet from a prominent investor can create a huge interest in a particular stock, grow its trading activity, and even influence its price.
That is why public companies today pay special attention to growing their social media communities and keeping them engaged. According to data from the AI platform, AltIndex, the world's largest and most recognizable brand, Nike (NKE), is also the absolute leader in the social media space. With more than 305 million followers, Nike has by far the most popular and most followed Instagram account.
Far below, Victoria's Secret ranked as Instagram's second most-followed public company, with roughly 76 million followers. Manchester United, which counts over 63 million followers on Instagram, came third, while Disney and Netflix round the top five names, with 38.4 million and 33.1 million followers, respectively.
Nike's Instagram community is even more impressive when compared to some of the world's largest tech and media companies. Apple and Netflix both have nearly ten times less Instagram followers than the sports giant, or roughly 30 million. But, besides its massive fan base on Instagram, Nike has also built large social media communities on Facebook and TikTok. As of September, the sports giant counts over 346 million followers on all three platforms combined.
The AltIndex data also show that Nike overperforms most of its industry peers regarding social media sentiment, with a sentiment score of 72 out of 100 in August, slightly up compared to the 30-day moving average. Still, that is 13% less than the company's sentiment score a year ago.
On the list of similar companies, Crocs (CROX) and Skechers (SKX) both top Nike with a much better 84 sentiment score, while Under Armour (UAA) and Gap (GPS) ranked below with sentiment scores of 76 and 70, respectively.
AltIndex revolutionizes investing with advanced alternative data analytics, smart insights, and stock alerts, presented in an easy-to-use dashboard powered by comprehensive company data from across the internet.
The information provided by AltIndex is solely for informational purposes and not a substitute for professional financial advice. Investing in financial markets carries inherent risks, and past performance doesn't guarantee future results. It's crucial to do your research, consult with financial experts, and align your financial objectives and risk tolerance before investing. AltIndex creators and operators are not liable for any financial losses incurred from using this information. Users should exercise caution, seek professional advice, and be prepared for the risks involved in trading and investing in financial assets, only investing what they can afford to lose. The information in this application, derived from publicly available data, is believed to be reliable but may not always be accurate or current. Users should verify information independently and not solely rely on this application for financial decisions. By using AltIndex, you acknowledge that it doesn't offer financial advice and agree to consult a qualified financial advisor before making investment decisions.
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