1,200,0000%
Est. Followers on Threads. Updated Sep 5, 2026
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Bath & Body Works Threads Follower Count

Bath & Body Works has 1,200,000 followers on Threads, Meta’s text-based social platform, roughly flat (+0.0%) over the past three months.

With 1.2 million followers, Bath & Body Works has a larger Threads following than industry peers like Target (1.1 million) and Macy's (507,200).

How Bath & Body Works’s Threads Growth Feeds the BBWI AI Score

Threads is one of the newer social platforms, so follower counts here are an early read on how well a brand builds audience on emerging channels. It is not a stock price on its own, but for consumer-facing companies a sustained shift in following can reflect changing brand momentum. AltIndex feeds Bath & Body Works’s Threads following into the BBWI AI Score as one of 25+ alternative data signals, weighed against hiring, web traffic, sentiment, and fundamentals.

For Bath & Body Works’s reach on other platforms, see Bath & Body Works Instagram followers, X followers, TikTok followers, and Facebook followers.

For other demand signals, see Bath & Body Works web traffic, app downloads, and Google Trends.

Month over Month Threads Followers

Jul 2026 1,200,000
Jun 2026 1,200,000
May 2026 1,200,000
Apr 2026 1,200,000
Mar 2026 1,100,000
Feb 2026 1,100,000
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Bath & Body Works Threads Followers: Frequently Asked Questions

Bath & Body Works has 1,200,000 Threads followers (1.2M), based on AltIndex’s tracking of the company’s official Threads account.

Bath & Body Works's Threads following has been roughly flat (+0.0%) over the past three months. View the trend chart above for the full history.

Threads followers are an early read on how well a brand builds audience on Meta’s newer text-based platform. No single data point predicts a stock on its own, but for consumer-facing brands a sustained change in following can reflect shifting brand momentum. That is why AltIndex combines Bath & Body Works's Threads following with web traffic, hiring, sentiment, and 20+ other signals in its AI Score rather than reading any one signal in isolation.

Bath & Body Works overperforms all of its industry peers when it comes to Threads Followers, having more Threads Followers than any of its peers.

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The analytics provided are estimates and not a substitute for professional advice. All investments involve risks, including possible capital loss.