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Income Statement (CNY)
| Q4 '25 | QoQ | |
|---|---|---|
| Revenue | 32.7B | 5% |
| Gross Profit | 14.5B | 12.5% |
| Cost of Revenue | 18.3B | 0.2% |
| Operating expense | 13B | 53.6% |
| Net Income | 1.78B | 115.9% |
| EBITDA | 5.59B | 65.2% |
Balance Sheet (CNY)
| Q4 '25 | QoQ | |
|---|---|---|
| Total Assets | 449B | 1.1% |
| Total Liabilities | 159B | 1.9% |
| Total Equity | 266B | 0.7% |
| Shares Outstanding | 345M | 1.7% |
Cash Flow (CNY)
| Q4 '25 | QoQ | |
|---|---|---|
| Cash from operations | 2.61B | 107.7% |
| Cash from investing | -18.4B | 713.7% |
| Cash from financing | 1.11B | 76.2% |
Financial Highlights for Baidu in Q4 '25
Baidu reported a revenue of 32.7B, which is a 5% change from the previous quarter. An increase in revenue typically indicates growing demand for the company's products or services. This positive change in revenue is a good sign, suggesting that the company's sales are moving in the right direction.
Gross Profit stood at 14.5B, marking a 12.5% change since the last quarter. Gross profit showcases the efficiency in production and sales processes.
Cost of Revenue was 18.3B, a -0.2% difference from the previous quarter. A rising cost of revenue may suggest increased production or sales costs, which can impact margins. However, if accompanied by a proportionate rise in revenue, it could indicate scaling operations.
Operating Expenses for this period were 13B, showing a -53.6% change from the last quarter. Operating expenses cover the costs of running daily business operations. A significant increase might indicate inefficiencies or investments in growth, while a decrease could suggest cost-saving measures or potential underinvestment in key areas.
Net Income for the quarter was 1.78B, showing a 115.9% change from the prior quarter. Net income provides a clear picture of the company's profitability after all expenses. An increase suggests the company is becoming more profitable, while a decrease may raise concerns about the company's financial health, unless there are specific one-time costs or investments.
The company's EBITDA for the quarter was 5.59B, showing a 65.2% change from the previous period. EBITDA gives insight into the company's operational profitability, excluding non-operating expenses like interest and taxes. A rising EBITDA indicates strong operational performance, while a declining EBITDA may signal operational challenges or increased costs.
It was a positive quarter for Baidu with growth in revenue, gross profit, and net income.




