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BRC (BRCC) Stock Analysis: AI Score & Alternative Data

Price
$10.09 -4.09%
AI Score
53Hold
Earnings
Nov 2
Market Cap
$263M
PE Ratio
—
52w Range
$6 – $18
$10.09 -4.09% vs prev close
BRCC Stock Price vs. AI Score Data gathered: October 17
3M -11.5%
53/100 AI Score
Hold
Brand
No data
Employment
No data
User Growth
50/100
Fundamental
55/100

Today's AI read on BRCC

BRCC alt-data: revenue climbing, web traffic lagging

Is BRC a buy right now? The alternative data says hold. This BRCC stock analysis is built on the 25+ alternative data signals AltIndex tracks on BRC every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 53/100: a Hold. The stock trades at $10.09 with a $263M market cap.

The bullish side of the 90-day ledger: revenue up 22.2% YoY to $110M. The drag: web traffic down 6.5% to 444K monthly visits, and sentiment down 50.0% to 50/100. That tension is what keeps the score mid-range.

Every signal links to its own page with full history, the BRCC technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on BRCC is just below.

BRC AI Stock Analysis

BRC is a company that operates within a competitive sector, demonstrating resilience and adaptability. Over the past year, BRC has shown both stability and the potential for growth, despite facing various challenges. The company's overall performance has been mixed, which warrants a detailed analysis to better understand its future prospects.

Analysis generated October 6, 2026.

Read the full BRCC deep-dive
Fundamentals, alt-data signals and the full methodology, refreshed daily.
Read full analysis

Recent BRC Stock Alerts

BRC logo BRC | October 16
Insider Alert: Hafer Evan is selling shares
BRC logo BRC | September 23
Price is down by -6.9% in the last 24h.
BRC logo BRC | September 22
Price is up by 6.2% in the last 24h.
BRC logo BRC | August 25
Price is down by -13.7% in the last 24h.
Get BRCC alerts in real-time
The moment Reddit spikes, sentiment flips, or insiders trade.
Try Stock Alerts Free

BRC Alternative Data

Alternative Data Value 3m Change Trend
Webpage Traffic 444K 6.5%
Sentiment 50 50.0%
Reddit Mentions 0 N/A
X Mentions 2 100.0%
Stocktwits Mentions 2 66.7%
News Mentions 0 N/A
Stocktwits Subscribers 6K 0.6%
4chan Mentions 0 N/A

About BRC (BRCC)

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.

BRC logo
Price$10.09
Target Price$387.74
Volume63,420,177
Market Cap$263M
Year Range$6 – $18
Dividend Yield0%
PE Ratio—
Analyst Rating38% buy
IndustryBeverages

Latest BRC News

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BRC Earnings & Financial Performance

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BRC Insider Trading Activity

View all →
Hafer Evan filed to sell 0 shares at $0.0.
Oct 15 '26
Hafer Evan filed to sell 0 shares at $0.0.
Oct 14 '26
Dickson Kathryn P filed to sell 522,690 shares at $0.0.
Aug 19 '26
Kadenacy Stephen M filed to sell 234,953 shares at $0.0.
Aug 17 '26
Amigh Matthew L filed to sell 498,185 shares at $0.0.
Aug 14 '26

BRC Congress Trading

View all →
Politician Filing Date Type Size
No congress trades on file.

Frequently Asked Questions: BRC (BRCC)

BRC has an AltIndex AI Score of 53/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.

53/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.

Currently, the price of one share of BRC (BRCC) stock is $10.09 with a market cap of $263M.

As of today, BRC’s PE (Price to Earnings) ratio is —.

View the latest BRC insider transactions to see recent buying and selling activity by company executives and directors.

Check the BRC congress trading page for the latest disclosed trades by U.S. senators and representatives.

AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.

The BRCC stock price chart above shows BRC’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full BRC technical analysis for RSI, moving averages, and more.

See the stocks similar to BRC section on this page for companies in the same industry ranked by market cap and AI Score.

The analytics provided are estimates and not a substitute for professional advice. All investments involve risks, including possible capital loss.