Direct Digital Holdings (DRCT) Stock Analysis: AI Score & Alternative Data
Demand signals are heating up for Direct Digital Holdings
Is Direct Digital Holdings a buy right now? The alternative data says hold. This DRCT stock analysis is built on the 25+ alternative data signals AltIndex tracks on Direct Digital Holdings every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 41/100: a Hold. The stock trades at $1.96 with a $2M market cap.
The data leans positive over the past 90 days — web traffic up 28.9% to 4K monthly visits, and headcount (according to LinkedIn) up 10.7% to 31 employees — but the move hasn’t been broad enough to lift DRCT into buy territory yet.
DRCT’s broader alt-data profile also covers quarterly revenue ($10M), X followers (89), and sentiment (100/100). Every signal links to its own page with full history, the DRCT technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on DRCT is just below.
Direct Digital Holdings AI Stock Analysis
Direct Digital Holdings operates as a digital advertising services company. The company specializes in providing digital media solutions to a variety of clients through its different digital platforms.
Analysis generated September 3, 2026.
Recent Direct Digital Holdings Stock Alerts
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Direct Digital Holdings | September 4 Price is down by -6.5% in the last 24h. |
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Direct Digital Holdings | September 1 Price is down by -7.1% in the last 24h. |
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Direct Digital Holdings | August 11 Price is up by 7.4% in the last 24h. |
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Direct Digital Holdings | August 10 Price is up by 6.6% in the last 24h. |
Direct Digital Holdings Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 4K | 28.9% | |
| Job Posts | 0 | N/A | |
| LinkedIn Employees | 31 | 10.7% | |
| Sentiment | 100 | 0% | |
| Reddit Mentions | 0 | N/A | |
| X Mentions | 2 | 90.5% | |
| Stocktwits Mentions | 1 | 90.9% | |
| News Mentions | 0 | N/A | |
| Stocktwits Subscribers | 4K | 2.0% | |
| 4chan Mentions | 0 | N/A | |
| X Followers | 89 | 0% |
About Direct Digital Holdings (DRCT)
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
| Price | $1.96 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $2M |
| Year Range | $2 – $94 |
| Dividend Yield | 0% |
| PE Ratio | — |
| Analyst Rating | 38% buy |
| Industry | Marketing & Advertising |
Latest Direct Digital Holdings News
View more → |
Direct Digital Holdings Reports Second Quarter 2026 Financial ResultsAugust 12 - PRNewswire |
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Direct Digital Holdings to Report Second Quarter 2026 Financial ResultsAugust 7 - PRNewswire |
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Ohad Harlev Appointed to the Board of Directors of Direct Digital HoldingsJune 4 - PRNewswire |
Direct Digital Holdings, Inc. Q1 2026 Earnings Call SummaryMay 11 - Yahoo Entertainment |
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Direct Digital Holdings Reports First Quarter 2026 Financial ResultsMay 11 - PRNewswire |
See Direct Digital Holdings’s complete price and AI Score history
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Get Started for FREEDirect Digital Holdings Earnings & Financial Performance
View all earnings →Direct Digital Holdings Insider Trading Activity
View all →| SMITH W KEITH filed to sell 457,058 shares at $0.0. Nov 14 '25 |
| Walker Mark D filed to sell 0 shares at $0.0. Nov 14 '25 |
| SMITH W KEITH filed to sell 557,058 shares at $0.0. Nov 13 '25 |
| Walker Mark D filed to sell 245,008 shares at $0.0. Nov 13 '25 |
| Walker Mark D filed to sell 0 shares at $0.0. Aug 19 '25 |
Direct Digital Holdings Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| No congress trades on file. | |||
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Explore Direct Digital Holdings Data
Frequently Asked Questions: Direct Digital Holdings (DRCT)
Direct Digital Holdings has an AltIndex AI Score of 41/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
41/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Direct Digital Holdings (DRCT) stock is $1.96 with a market cap of $2M.
As of today, Direct Digital Holdings’s PE (Price to Earnings) ratio is —.
View the latest Direct Digital Holdings insider transactions to see recent buying and selling activity by company executives and directors.
Check the Direct Digital Holdings congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The DRCT stock price chart above shows Direct Digital Holdings’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Direct Digital Holdings technical analysis for RSI, moving averages, and more.
See the stocks similar to Direct Digital Holdings section on this page for companies in the same industry ranked by market cap and AI Score.
