Similar companies
| Company | Webpage traffic | |
|---|---|---|
![]() |
JAKKS PacificJAKK |
50,000 13.5% |
![]() |
HasbroHAS |
1,634,000 18.8% |
![]() |
Build-A-Bear WorkshopBBW |
2,852,000 35.5% |
![]() |
FunkoFNKO |
5,750,000 18.8% |
Month over Month
Est. monthly webpage visitors.
| Feb 2026 | 5,944,000 | |
| Jan 2026 | 8,173,000 | |
| Dec 2025 | 11,520,000 | |
| Nov 2025 | 10,632,000 | |
| Oct 2025 | 9,146,000 |
How many visits mattel.com?
Mattel has an estimate of 5,944,000 visitors to mattel.com in February. This is down since January.
Analyzing Webpage traffic, how is Mattel performing compared to its industry peers?
Mattel overperforms all of its industry peers when it comes to Webpage traffic, having more Webpage traffic than any of its peers.
Why is it important to track website traffic for Mattel?
By staying updated on webpage traffic for Mattel, investors can gain valuable insights into the company's digital performance, customer engagement and acquisition, and overall effectiveness of its online presence. Higher traffic can indicate greater visibility and potential customer exposure and a lower or decreasing traffic can indicate challenges with retaining customers.
Sign up and get more insights on Mattel and its Webpage performance.



