Nike - AI Stock Analysis

Analysis generated April 8, 2026

Nike, Inc. is a global leader in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Headquartered near Beaverton, Oregon, Nike is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. The company is known for its robust brand identity, innovation in product development, and extensive global presence. Nike’s iconic “Swoosh” logo and “Just Do It” slogan have made it a staple in both the sports and fashion industries.

Fundamental Analysis

Revenue: Nike reported revenue of $12.4 billion for the last quarter. This marks a 6.03% increase compared to the previous quarter, which is a positive indicator of growth. Year-over-year, revenue increased by 0.59%, signifying consistent growth.

Net Income: The net income for the last quarter stood at $792 million. This is an 8.94% increase compared to the previous quarter, which is promising. However, a 31.90% decrease compared to the same quarter last year might raise some concerns.

EBITDA: The EBITDA for the recent quarter was $999 million. Compared to the previous quarter, this represents a 14.98% decline and a 36.33% decrease year-over-year, indicating potential operational challenges.

P/E Ratio: Nike's current Price-to-Earnings (P/E) ratio stands at 28.09. This is considered relatively high and may signal a potential overvaluation of the stock, potentially suggesting a bearish outlook.

Technical Analysis

Stock Price: Today's stock price is $43.16. This represents a 24.29% decrease from a month ago and a 25.42% decrease compared to a year ago, which could be alarming for both short-term and long-term investors.

The overall trend is bearish. The current Simple Moving Average (SMA10) is 45.53, which is lower than the previous SMA10 of 46.35. This situation suggests a potential downward trend in price movement.

The Relative Strength Index (RSI) is 41.7, indicating a neutral condition. This metric provides a balanced view, signaling neither an overbought nor oversold situation.

Alternative Data Analysis

Job Postings and Employee Sentiment: Nike has 858 open positions, which is up by 6% in the last couple of months. This indicates efforts toward growth and expansion, potentially a healthy sign. Current employee sentiment is neutral.

Customer Acquisition: Nike’s webpage had an estimated 95 million visitors. The number of visitors has decreased by 36% in the last few months, which is concerning as it may indicate a loss in customer interest. Additionally, Nike has an estimated 20,000 users downloading their mobile apps daily, down by 25% in the last few months—another worrisome sign of declining customer engagement.

Customer Engagement: On social media, Nike has 298 million followers on Instagram and 9.6 million followers on Twitter. The number of followers has remained stagnant with 0% change in the last couple of months, indicating a potential plateau in brand engagement.

Moreover, AltIndex’s AI score for Nike is 35, which is a sell signal based on comprehensive fundamental, technical, and alternative data analysis.

Conclusion

Considering all analyzed data, Nike presents a mixed bag of financial health and future prospects. Revenue and net income show positive quarterly growth, but significant year-over-year declines in net income and EBITDA raise concerns. The high P/E ratio indicates potential overvaluation. Technically, the downward trend in stock price and neutral RSI reflect a bearish sentiment.

Alternative data shows mixed signals: increasing job postings and neutral employee sentiment are positive, but declining webpage visitors and app downloads are significant red flags. Despite robust engagement numbers on social media, the stagnation highlights potential issues in sustaining customer interest.

Based on the data, investors should exercise caution and perhaps adopt a wait-and-see approach. The recommendation is to monitor Nike closely for any signs of improvement in both fundamental and alternative metrics before making any investment decisions.

Disclaimer: This AI stock analysis, generated by an experimental AI tool, is for informational purposes only and not financial advice. Information is based on publicly available data and may not always be accurate or current.