Similar companies
| Company | Tiktok Followers | |
|---|---|---|
 |
Sally BeautySBH |
294,400 0.3% |
 |
Ulta BeautyULTA |
1,900,000 0% |
 |
e.l.f. CosmeticsELF |
3,000,000 0% |
 |
Estée LauderEL |
343,100 0.1% |
Olaplex TikTok Follower Count
Olaplex has 464,200 TikTok followers, up 5.9% over the past three months. Accelerating follower growth points to rising brand awareness, particularly among younger audiences where viral content can drive reach quickly.
With 464,200 followers, Olaplex leads Sally Beauty (294,400) but trails Ulta Beauty (1.9 million).
How Olaplex’s TikTok Growth Feeds the OLPX AI Score
TikTok follower growth is a proxy for brand reach and content resonance, especially with younger consumers. It is not a stock price on its own, but for consumer-facing brands a sustained shift in following can reflect changing brand momentum. AltIndex feeds Olaplex’s follower trend into the OLPX AI Score as one of 25+ alternative data signals, weighed against hiring, web traffic, sentiment, and fundamentals.
For Olaplex’s reach on other platforms, see Olaplex Instagram followers, YouTube subscribers, X followers, and Facebook followers.
For other demand signals, see Olaplex web traffic, app downloads, and Google Trends.
Month over Month
| Jul 2026 | 452,800 | |
| Jun 2026 | 442,900 | |
| May 2026 | 437,800 | |
| Apr 2026 | 425,300 | |
| Mar 2026 | 421,500 |
Olaplex TikTok Followers: Frequently Asked Questions
Olaplex has 464,200 TikTok followers (464K), based on AltIndex’s tracking of the company’s official TikTok account.
Olaplex's TikTok following is growing, up 5.9% over the past three months. View the trend chart above for the full history.
TikTok followers are a proxy for brand reach and content resonance, especially among younger consumers. No single data point predicts a stock on its own, but for consumer-facing brands a sustained change in following can reflect shifting brand momentum. That is why AltIndex combines Olaplex's follower trend with web traffic, hiring, sentiment, and 20+ other signals in its AI Score rather than reading any one signal in isolation.
Olaplex underperforms its industry peers when it comes to Tiktok Followers, ranking in the 15th percentile.
With a relatively modest TikTok following of 464,200, Olaplex's presence on the platform may not have a meaningful impact on the company's overall market standing or its stock price at this stage.
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