Purple (PRPL) Stock Analysis: AI Score & Alternative Data
PRPL alt-data: web traffic climbing, revenue lagging
Is Purple a buy right now? The alternative data leans no. This PRPL stock analysis is built on the 25+ alternative data signals AltIndex tracks on Purple every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 29/100: a Sell. The stock trades at $3.27 with a $14M market cap.
The 90-day pressure points: revenue down 9.1% YoY to $100M, and business outlook fell 11.5% — now 23% of employees are positive. There are bright spots — web traffic up 16.3% to 2.1M monthly visits — but not enough to offset the broader weakness.
PRPL’s broader alt-data profile also covers job postings (74 open roles), headcount (1K employees, according to LinkedIn), Facebook followers (685K), and sentiment (100/100). Every signal links to its own page with full history, the PRPL technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on PRPL is just below.
Purple AI Stock Analysis
Purple Innovation, Inc. (commonly referred to as Purple) is a company renowned for its innovative approach to sleep technology and comfort solutions. Their product line includes mattresses, pillows, and cushions designed with advanced materials and proprietary technologies to enhance sleep quality and overall comfort.
Analysis generated September 4, 2026.
Recent Purple Stock Alerts
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Purple | September 10 Price is down by -6.3% in the last 24h. |
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Purple | September 2 Price is up by 7% in the last 24h. |
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Purple | September 1 Price is down by -6% in the last 24h. |
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Purple | August 31 Price is down by -6.1% in the last 24h. |
Purple Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 2.1M | 16.3% | |
| Job Posts | 74 | 1.3% | |
| LinkedIn Employees | 1K | 2.6% | |
| Employee Recommend | 34 | 12.8% | |
| Business Outlook | 23 | 11.5% | |
| Sentiment | 100 | 0% | |
| Reddit Mentions | 0 | N/A | |
| X Mentions | 2 | 0% | |
| Stocktwits Mentions | 4 | 300.0% | |
| News Mentions | 7 | 600.0% | |
| Stocktwits Subscribers | 4K | 0.7% | |
| 4chan Mentions | 0 | N/A | |
| X Followers | 41K | 0.7% | |
| Instagram Followers | 211K | 0% | |
| Youtube Subscribers | 182K | 0.6% | |
| TikTok Followers | 190K | 0.7% | |
| Facebook Followers | 685K | 0% | |
| Facebook Engagement | 872 | 1.0% | |
| Pinterest Followers | 10K | 0% |
About Purple (PRPL)
Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.
| Price | $3.27 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $14M |
| Year Range | $3 – $28 |
| Dividend Yield | 0% |
| PE Ratio | — |
| Analyst Rating | 38% buy |
| Industry | Home Furnishings |
Latest Purple News
View more → |
A Teen Begged Her Friend Not to Touch Her Expensive Hair Care Line—So She Ignored the Rule and Accidentally Stained Her Blonde Hair Bright PurpleSeptember 7 - Twistedsifter.com |
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Purple PurpleRenew 11" Gel Grid Queen Mattress for $1,000 + free shippingSeptember 4 - Dealnews.com |
Watch Ritchie Blackmore Reunite With Deep Purple After 33 YearsAugust 14 - Freerepublic.com |
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Purple Innovation Reports Second Quarter 2026 ResultsAugust 10 - PRNewswire |
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Purple Innovation to Report Second Quarter 2026 Results on August 10, 2026July 29 - PRNewswire |
See Purple’s complete price and AI Score history
Sign up to unlock 1-year and all-time charts for PRPL, plus 25+ alternative data signals, AI Scores, and real-time alerts.
Get Started for FREEPurple Earnings & Financial Performance
View all earnings →Purple Insider Trading Activity
View all →| Lucian Robert Gerard filed to sell 60,000 shares at $0.0. May 4 '26 |
| DeMartini Robert filed to sell 663,669 shares at $0.0. Jun 28 '24 |
| DeMartini Robert filed to sell 524,835 shares at $0.0. Jun 27 '24 |
| DeMartini Robert filed to sell 514,730 shares at $0.0. Jun 26 '24 |
| Ulrich George Turner filed to sell 16,874 shares at $0.0. Mar 22 '24 |
Purple Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| No congress trades on file. | |||
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Explore Purple Data
Frequently Asked Questions: Purple (PRPL)
Purple has an AltIndex AI Score of 29/100 (Sell). The score reflects negative alternative data signals. All investments carry risk.
29/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Purple (PRPL) stock is $3.27 with a market cap of $14M.
As of today, Purple’s PE (Price to Earnings) ratio is —.
View the latest Purple insider transactions to see recent buying and selling activity by company executives and directors.
Check the Purple congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The PRPL stock price chart above shows Purple’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Purple technical analysis for RSI, moving averages, and more.
See the stocks similar to Purple section on this page for companies in the same industry ranked by market cap and AI Score.
