Similar companies
| Company | NPS | |
|---|---|---|
 |
TeslaTSLA |
29 |
 |
General MotorsGM |
12 0% |
What Is Toyota’s NPS Score?
Toyota (TM) has a Net Promoter Score (NPS) of 42, an estimate based on anonymous customer surveys aggregated by AltIndex. An NPS between 30 and 50 reflects strong customer loyalty. Toyota’s customers are generally satisfied, though there is room to convert more passive customers into active promoters.
The score has held broadly steady since last month.
With an NPS of 42, Toyota ranks ahead of industry peers like Tesla (29) and General Motors (12) on customer loyalty.
What Is a Net Promoter Score?
NPS is calculated by asking customers how likely they are to recommend a company on a 0–10 scale. Respondents scoring 9–10 are Promoters, 7–8 are Passives, and 0–6 are Detractors. The score is the percentage of Promoters minus the percentage of Detractors, giving a result from -100 to 100.
As a rule of thumb, above 0 is positive, above 30 is strong, above 50 is excellent, and above 70 is world-class — only a handful of companies consistently clear 70. Toyota’s NPS of 42 is strong.
Why NPS Matters for TM Investors
NPS can be a leading indicator of revenue retention and pricing power: loyal customers spend more, churn less, and cost less to keep, so brands with high and rising NPS tend to grow faster and defend margins better. AltIndex feeds Toyota’s NPS into the TM AI Score as one of 25+ alternative data signals.
For other brand and customer signals, see Toyota’s Instagram followers, Google Trends, web traffic, and app downloads — or the employee-side view in employee business outlook.
Month over Month
| May 2026 | 42 | |
| Apr 2026 | 42 | |
| Mar 2026 | 42 | |
| Feb 2026 | 42 | |
| Jan 2026 | 42 | |
| Dec 2025 | 42 |
Toyota NPS: Frequently Asked Questions
Toyota’s Net Promoter Score is 42, which is strong. NPS ranges from -100 to 100 and is the percentage of promoters minus the percentage of detractors. This is an estimate based on anonymous customer surveys aggregated by AltIndex.
NPS ranges from -100 to 100. Above 0 is positive (more promoters than detractors), above 30 is strong, above 50 is excellent, and above 70 is world-class — only a handful of companies consistently score above 70. Toyota’s NPS of 42 is strong.
Toyota’s NPS has held broadly steady since last month. The trend chart above shows the full history.
No single signal predicts a stock on its own, but NPS can be a leading indicator: high customer loyalty is linked to lower churn, stronger pricing power, and higher customer lifetime value, which tend to support faster growth. AltIndex tracks NPS as one of 25+ signals in the TM AI Score, alongside web traffic, social audience, and insider activity.
Companies rarely disclose an official NPS, so AltIndex publishes an estimated NPS aggregated from anonymous customer surveys. It is calculated the standard way — the share of promoters (customers who would recommend the brand) minus the share of detractors — on a scale from -100 to 100, and it is updated regularly.
Toyota overperforms all of its industry peers when it comes to NPS, having a higher NPS than any of its peers.
Sign up and get more insights on Toyota.
See Toyota’s complete nps history
Sign up to unlock 1-year and all-time charts for TM — plus 25+ alternative data signals, AI Scores, and real-time alerts.
Sign up
