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Are Bread Financial Insiders Buying or Selling?
Bread Financial (BFH) has had 4 insider transactions in the past 90 days, including 1 buy and 3 sells. The most recent was Ralph Andretta, who sold 12,500 shares at $89.17 on May 29, 2026.
Insider trading patterns can signal confidence or concern from the people who know the company best. AltIndex tracks insider transactions as one of 25+ alternative data signals in the BFH AI Score. For government officials trading this stock, see BFH congressional trading.
Who’s Trading Bread Financial Stock?
| Insider | Activity | Trades | Last Trade |
|---|---|---|---|
| Ralph Andretta | Sold $1.3M | 3 | May 29, 2026 |
| ROGER BALLOU | Sold $870,000 | 1 | Apr 24, 2026 |
| John Fawcett | Bought $270,000 | 5 | May 21, 2026 |
Recent Bread Financial Insider Transactions
| Insider | Transaction Date | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Ralph Andretta | May 29, 2026 | Sell | 12,500 | $89.17 | $1.1M |
| Ralph Andretta | May 29, 2026 | Sell | 1,500 | $88.23 | $130,000 |
| Ralph Andretta | May 29, 2026 | Sell | 1,000 | $89.57 | $90,000 |
| John Fawcett | May 21, 2026 | Buy | 698 | $86.43 | $60,000 |
| ROGER BALLOU | Apr 24, 2026 | Sell | 9,687 | $90.32 | $870,000 |
| John Fawcett | Jul 30, 2025 | Buy | 927 | $61.79 | $57,000 |
| John Fawcett | Jul 30, 2025 | Buy | 100 | $61.8 | $6,200 |
| John Fawcett | Oct 28, 2024 | Buy | 1,000 | $51.02 | $51,000 |
| John Fawcett | Aug 12, 2024 | Buy | 2,000 | $49.82 | $100,000 |
Frequently Asked Questions: Bread Financial Insider Trading
In the past 90 days, Bread Financial insiders have made 1 buy and 3 sells. The net selling may indicate insiders are taking profits or reducing exposure.
The most recent sale was by Ralph Andretta who sold 12,500 shares on May 29, 2026. View all transactions in the table on this page.
Insider buying is generally a stronger signal than insider selling, since insiders may sell for personal reasons (diversification, taxes) but typically buy only when they believe the stock is undervalued. AltIndex uses insider transaction patterns alongside 25+ other signals in the AI Score.
Fawcett John J. has bought the most BFH stock in the last 2 years, with a total value of $270,000.
Andretta Ralph J has sold the most BFH stock in the last 2 years, with a total value of $1.3M.
The total value of insider transactions for Bread Financial in the last 2 years is negative, amounting to -$1.9M. This suggests that insiders have predominantly sold shares, which could reflect various personal or financial considerations rather than a straightforward outlook on the company's future performance.
