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Bread Financial (BFH) Stock Analysis: AI Score & Alternative Data

Price
$113.40 +1.59%
AI Score
79Buy
Earnings
Oct 21
Market Cap
$5B
PE Ratio
9.1
52w Range
$54 – $113
$113.40 +1.59% vs prev close
BFH Stock Price vs. AI Score Data gathered: August 16
3M +32.3%
79/100 AI Score
Buy
Brand
50/100
Employment
94/100
User Growth
75/100
Fundamental
58/100

Today's AI read on BFH

Demand signals are heating up for Bread Financial

Is Bread Financial a buy right now? The alternative data leans yes. This BFH stock analysis is built on the 25+ alternative data signals AltIndex tracks on Bread Financial every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 79/100: a Buy. The stock trades at $113.40 with a $5B market cap.

What’s driving the buy signal over the past 90 days: job postings up 66.7% to 30 open roles, web traffic up 24.2% to 1.6M monthly visits, and 85% of employees are positive on the business outlook. Stocks scoring above 60 have historically outperformed the S&P 500 over the following six months.

BFH’s broader alt-data profile also covers headcount (5K employees, according to LinkedIn), quarterly revenue ($1.2B), and Facebook followers (12K). Every signal links to its own page with full history, the BFH technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on BFH is just below.

Bread Financial AI Stock Analysis

Bread Financial is a financial services company specializing in providing innovative financial products and services to a diverse customer base. The company's offerings include consumer lending, financial wellness solutions, and loyalty programs, which cater to the varied financial needs of individuals and businesses.

Analysis generated August 3, 2026.

Read the full BFH deep-dive
Fundamentals, alt-data signals and the full methodology, refreshed daily.
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Recent Bread Financial Stock Alerts

Bread Financial logo Bread Financial | August 5
Over the past few months, there has been an upward trend in the business outlook.
Bread Financial logo Bread Financial | July 28
Employee Rating is down by 2.3% over the last month.
Bread Financial logo Bread Financial | July 8
Price is down by -6.3% in the last 24h.
Bread Financial logo Bread Financial | June 23
Business Outlook among employees is up by 3.8% over the last month.
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Bread Financial Alternative Data

Alternative Data Value 3m Change Trend
Webpage Traffic 1.6M 24.2%
Job Posts 30 66.7%
LinkedIn Employees 5K 1.8%
Employee Recommend 85 6.3%
Business Outlook 85 7.6%
Reddit Mentions 0 N/A
X Mentions 2 0%
Stocktwits Mentions 0 100.0%
News Mentions 0 N/A
Stocktwits Subscribers 306 1.0%
4chan Mentions 0 N/A
X Followers 6K 0%
Instagram Followers 8K 4.8%
Youtube Subscribers 9K 5.3%
Facebook Followers 12K 1.0%
Facebook Engagement 737 96.0%

About Bread Financial (BFH)

Bread Financial Holdings, Inc. is an American publicly traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

Bread Financial logo
Price$113.40
Target Price$387.74
Volume63,420,177
Market Cap$5B
Year Range$54 – $113
Dividend Yield0%
PE Ratio9.1
Analyst Rating38% buy
IndustryCredit Services

Latest Bread Financial News

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Bread Financial Earnings & Financial Performance

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Bread Financial Insider Trading Activity

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Andretta Ralph J filed to sell 582,241 shares at $0.0.
May 29 '26
Andretta Ralph J filed to sell 595,741 shares at $0.0.
May 29 '26
Andretta Ralph J filed to sell 583,241 shares at $0.0.
May 29 '26
Fawcett John J. filed to sell 11,000 shares at $0.0.
May 21 '26
BALLOU ROGER H filed to sell 30,079 shares at $0.0.
Apr 24 '26

Bread Financial Congress Trading

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Politician Filing Date Type Size
No congress trades on file.

Frequently Asked Questions: Bread Financial (BFH)

Bread Financial has an AltIndex AI Score of 79/100 (Buy). The score reflects positive alternative data signals. All investments carry risk.

79/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.

Currently, the price of one share of Bread Financial (BFH) stock is $113.40 with a market cap of $5B.

As of today, Bread Financial’s PE (Price to Earnings) ratio is 9.1.

View the latest Bread Financial insider transactions to see recent buying and selling activity by company executives and directors.

Check the Bread Financial congress trading page for the latest disclosed trades by U.S. senators and representatives.

AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.

The BFH stock price chart above shows Bread Financial’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Bread Financial technical analysis for RSI, moving averages, and more.

See the stocks similar to Bread Financial section on this page for companies in the same industry ranked by market cap and AI Score.

The analytics provided are estimates and not a substitute for professional advice. All investments involve risks, including possible capital loss.