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52 / 100
AltIndex AI Score
Hold
AI Score · 12-mo trend
+20 pts over 3 months25% of SCOR’s tracked signals bullish
FundamentalsBullish
TechnicalsNeutral
Alternative dataNeutral
SentimentBearish
Price$4.09
Year Range$4.09 – $8.63
Market Cap$64M
PE Ratio0.58
IndustryMarketing & Advertising

What Is Comscore’s AI Stock Analysis?

Comscore’s AI stock analysis on AltIndex combines the company’s fundamentals, price technicals and 25+ alternative data signals — like hiring, web traffic, app downloads and online sentiment — into a single AI Score from 0 to 100 and a plain-English Buy, Hold or Sell read. Unlike a traditional analyst rating that updates a few times a year, the AI Score refreshes as new data arrives, so it tracks Comscore’s momentum in near-real time.

Comscore (SCOR) has an AltIndex AI Score of 52/100, currently a Hold signal. The AI Score distills Comscore's fundamentals, price technicals and 25+ alternative data signals into a single 0–100 rating, so a rising score reflects strengthening data across the board and a falling score the opposite.

Comscore’s Full AI Analysis

Comscore is a recognized industry leader in the field of media measurement and analytics, offering comprehensive data and analytics services to clients globally. The company provides a variety of services, including audience analytics and advertising effectiveness, that enable clients to make informed business decisions. Despite its prominent position in the industry, recent performance indicators and financial metrics suggest that Comscore is facing several challenges worth noting.

Fundamental Analysis

The latest revenue report indicates that Comscore generated $79M in the last quarter. This represents a 7.12% decrease from the previous quarter, hinting at a potential decline in business operations or market share. Year over year, the revenue decrease is even more substantial at 11.35%, raising flags regarding the company's growth trajectory.

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What’s Driving SCOR’s AI Score?

Fundamentals

Revenue for the last quarter was $79M. This represents a decrease of 7.12% compared to the quarter before it, indicating a need for concern. However, compared to the same quarter last year, there is a decrease of 11.35%, which may be a cause for concern. Net income for the last quarter was $-15M. This represents a decrease of 136.64% compared to the quarter before it, indicating a need for concern. However, compared to the same quarter last year, there is a decrease of 55.76%, which may be a cause for concern. Ebitda for the last quarter was $-14M. This represents a decrease of 4,026.89% compared to the quarter before it, indicating a need for concern. However, compared to the same quarter last year, there is a decrease of 813.44%, which may be a cause for concern. The current P/E ratio is 0.58. This may be considered low, potentially indicating undervaluation and a bullish outlook.

See Comscore’s earnings and insider transactions.

Technicals

Today's stock price is $4.09. This represents a decrease of 17.04% compared to a month ago, which may be concerning in the short-term. However, compared to a year ago, there is a decrease of 49.19%, which could be a cause for long-term concern. The trend is bearish. The current SMA10 is $4.34, which is lower than the previous SMA10 of $4.42. This suggests a potential downward trend in price movement. The RSI is 25.2, indicating a potentially oversold (bullish) condition.

See the full technical analysis and price prediction.

Alternative data

Comscore has an estimated 11 open positions. This number is down by -39% in the last couple of months, indicating a company trying to improve its margins or cut costs. Not a great sign for a growing company. The business outlook among employees at Comscore is low (an estimate of only 34% of employees have a positive outlook), a concerning sign. Add to that that the business outlook is down by -15% in the last couple of months, an even more concerning trend. Comscore has an estimate of 160,000 visitors to their webpage. The number of visitors is up by 13% in the last couple of months, a bullish trend as this can indicate can increase in customers.

Explore Comscore’s job postings, web traffic and app downloads.

Sentiment & social

Comscore has 120,000 followers on their Twitter page. The number of followers is down by -0% in the last couple of months, indicating a loss in interest in the company.

Track Comscore’s market sentiment.

Frequently Asked Questions: Comscore AI Stock Analysis

Comscore's AltIndex AI Score is 52/100, currently a Hold signal. The AI Score blends fundamentals, technicals and 25+ alternative data signals into a single rating from 0 to 100.

AltIndex's AI Score model rates Comscore a Hold (52/100). This is a data-driven signal, not investment advice — review the breakdown above and combine it with your own research.

The AI Score is generated from fundamental data (earnings, valuation), technical indicators (price trend and momentum), and alternative data signals such as hiring, web traffic, app downloads and sentiment. AltIndex weighs these into a single 0-100 score; the exact weighting is proprietary.

AltIndex generates a complete written AI analysis of Comscore — company overview, fundamentals, technicals and alternative data, with a recommendation. See the SCOR AI Score or sign up to read the full thesis.

The analytics provided are estimates and not a substitute for professional advice. All investments involve risks, including possible capital loss.