Ulta Beauty (ULTA) Stock Analysis: AI Score & Alternative Data
ULTA alt-data: web traffic climbing, business outlook lagging
Is Ulta Beauty a buy right now? The alternative data says hold. This ULTA stock analysis is built on the 25+ alternative data signals AltIndex tracks on Ulta Beauty every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 59/100: a Hold. The stock trades at $538.59 with a $23B market cap.
The bullish side of the 90-day ledger: web traffic up 20.9% to 57.3M monthly visits, and job postings up 10.5% to 9K open roles. The drag: just 48% of employees report a positive business outlook, app downloads down 35.5% to 135K downloads, and sentiment down 43.2% to 50/100. That tension is what keeps the score mid-range.
ULTA’s broader alt-data profile also covers headcount (41K employees, according to LinkedIn), and Instagram followers (7.7M). Every signal links to its own page with full history, the ULTA technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on ULTA is just below.
Ulta Beauty AI Stock Analysis
Ulta Beauty, Inc. (NASDAQ: ULTA) is a leading specialty retailer offering a broad range of cosmetics, skincare, fragrance, and haircare products. The company operates through various physical stores across the United States and also through its e-commerce platform.
Analysis generated September 1, 2026.
Recent Ulta Beauty Stock Alerts
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Ulta Beauty | September 2 Job postings are up by 65.5% in the last couple of days. |
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Ulta Beauty | August 28 Reddit mentions are up by 1650% in the last 24h. |
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Ulta Beauty | August 28 Price is down by -6.1% in the last 24h. |
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Ulta Beauty | August 25 Job postings are up by 35.9% in the last couple of days. |
Ulta Beauty Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 57.3M | 20.9% | |
| App Downloads | 135K | 35.5% | |
| Job Posts | 9K | 10.5% | |
| LinkedIn Employees | 41K | 3.2% | |
| Employee Recommend | 55 | 0% | |
| Business Outlook | 48 | 4.3% | |
| Sentiment | 50 | 43.2% | |
| Reddit Mentions | 0 | N/A | |
| X Mentions | 9 | 43.8% | |
| Stocktwits Mentions | 5 | 82.1% | |
| News Mentions | 4 | 300.0% | |
| Stocktwits Subscribers | 20K | 0% | |
| 4chan Mentions | 0 | N/A | |
| X Followers | 669K | 0% | |
| Instagram Followers | 7.7M | 0.7% | |
| Youtube Subscribers | 120K | 0.8% | |
| TikTok Followers | 1.9M | 5.6% | |
| Facebook Followers | 3.8M | 0% | |
| Facebook Engagement | 78K | 76.7% | |
| Threads Followers | 1.1M | 0% |
About Ulta Beauty (ULTA)
Ulta Beauty is the largest specialized beauty retailer in the U.S. with approximately 1,300 stores. The firm offers makeup (44% of 2020 sales), fragrances, skincare, and haircare (20% of 2020 sales) products, and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
| Price | $538.59 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $23B |
| Year Range | $451 – $707 |
| Dividend Yield | 0% |
| PE Ratio | 20.0 |
| Analyst Rating | 38% buy |
| Industry | Cosmetics |
Latest Ulta Beauty News
View more → |
Here Are Tuesday’s Top Wall Street Analyst Research Calls: Abercrombie & Fitch, Affirm Holdings, Eagle Materials, Klarna Group, Martin Marietta Materials, Oklo, Qualcomm, Robinhood Markets, Ulta Beauty, and MoreSeptember 9 - 24/7 Wall St. |
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Bath & Body Works Deals at Ulta Beauty: Buy One, Get One Free + free shipping w/ $35September 8 - Dealnews.com |
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COSRX Takes Its Skincare Expertise to Lips with Its First Color-Infused Lip Skincare Hybrid, the 5 Peptide Lip Collection, at ULTASeptember 8 - PRNewswire |
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Ulta Beauty CFO Praises CÉCRED For Helping To Drive ‘Healthy Growth’ As Prestige Hair Care Brands Account For 20% Of Net SalesSeptember 1 - Biztoc.com |
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Ulta Beauty Climbs 4%, e.l.f. Beauty Rises 5% as Post-Earnings Selloff ReversesAugust 31 - 24/7 Wall St. |
See Ulta Beauty’s complete price and AI Score history
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Get Started for FREEUlta Beauty Earnings & Financial Performance
View all earnings →Ulta Beauty Insider Trading Activity
View all →| MRKONIC GEORGE R JR filed to sell 2,404 shares at $0.0. Jun 15 '26 |
| MRKONIC GEORGE R JR filed to sell 2,383 shares at $0.0. Apr 7 '26 |
| Smith Mike C. filed to sell 2,263 shares at $0.0. Sep 4 '25 |
| Caro Jodi J filed to sell 7,632 shares at $0.0. Apr 1 '25 |
| Steelman Kecia filed to sell 16,992 shares at $0.0. Mar 20 '25 |
Ulta Beauty Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| Ro Khanna |
Aug 12, 26 | Buy | $8K+ |
| Maria Elvira Salazar |
Apr 22, 26 | Buy | $33K+ |
| Tony Wied |
Mar 12, 26 | Sell | $33K+ |
| Dan Newhouse |
Jan 16, 26 | Sell | $8K+ |
| Ro Khanna |
Nov 14, 25 | Sell | $8K+ |
Stocks Similar to Ulta Beauty
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Estée LauderEL |
$96.63 2.2% | $37B | 42 |
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e.l.f. CosmeticsELF |
$96.75 3.3% | $6B | 40 |
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CotyCOTY |
$2.66 1.3% | $2B | 35 |
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Sally BeautySBH |
$15.71 2.1% | $2B | 37 |
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OlaplexOLPX |
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Explore Ulta Beauty Data
Frequently Asked Questions: Ulta Beauty (ULTA)
Ulta Beauty has an AltIndex AI Score of 59/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
59/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Ulta Beauty (ULTA) stock is $538.59 with a market cap of $23B.
As of today, Ulta Beauty’s PE (Price to Earnings) ratio is 20.0.
View the latest Ulta Beauty insider transactions to see recent buying and selling activity by company executives and directors.
Check the Ulta Beauty congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The ULTA stock price chart above shows Ulta Beauty’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Ulta Beauty technical analysis for RSI, moving averages, and more.
See the stocks similar to Ulta Beauty section on this page for companies in the same industry ranked by market cap and AI Score.
