Similar companies
| Company | Sentiment | |
|---|---|---|
 |
e.l.f. CosmeticsELF |
89 0.6% |
 |
CotyCOTY |
92 0% |
 |
Beauty HealthSKIN |
100 0% |
 |
Oddity TechODD |
100 0% |
 |
Sally BeautySBH |
100 0% |
Is Ulta Beauty (ULTA) Bullish or Bearish?
Ulta Beauty has a sentiment score of 93/100 — Bullish. That means Ulta Beauty is bullish — a majority of investor discussions across Reddit and other forums are positive. That is roughly in line with its 30-day average.
The score is a real-time read on how the retail crowd feels about the stock. It is not a price forecast on its own, but a sustained shift in sentiment often accompanies changing momentum.
How Ulta Beauty Sentiment Compares to Peers
At 93/100, Ulta Beauty has stronger investor sentiment than peers like e.l.f. Cosmetics (89/100) and Coty (92/100). All three are Cosmetics names, so the read reflects how the retail crowd feels about Ulta Beauty relative to its direct competitors.
How We Calculate Ulta Beauty’s Sentiment Score
AltIndex calculates Ulta Beauty’s sentiment with natural language processing (NLP): it parses investor posts from Reddit, Stocktwits, and other investing forums, assesses the tone, keywords, and context of each mention, and classifies it as positive, neutral, or negative. Those are aggregated into a single 0–100 score (0 = most bearish, 100 = most bullish). Unlike trackers that simply count article mentions or tally blogger ratings, this reads the actual language of retail-investor discussion.
Sentiment is one of 25+ alternative data signals in the ULTA AI Score (currently 56/100). For the platform-level activity behind it, see ULTA Reddit mentions, Stocktwits mentions, and X mentions — plus news coverage. To see which stocks the retail crowd is most bullish on, view the most-discussed stocks on Reddit.
Month over Month
| Jul 2026 | 88 | |
| Jun 2026 | 75 | |
| May 2026 | 82 | |
| Apr 2026 | 79 | |
| Mar 2026 | 85 | |
| Feb 2026 | 89 |
Ulta Beauty Sentiment: Frequently Asked Questions
Ulta Beauty’s sentiment score is 93/100, which is bullish. The score is based on NLP analysis of investor discussions across Reddit, Stocktwits, and other investing forums, updated daily.
Based on social-media sentiment analysis, Ulta Beauty is currently leaning bullish, with a majority of investor discussions positive. Sentiment is one of 25+ signals in the ULTA AI Score (56/100).
Ulta Beauty overperforms a majority of its industry peers when it comes to Sentiment, ranking in the 93rd percentile.
AltIndex calculates sentiment for Ulta Beauty by analyzing posts from various internet stock forums, including Reddit. We employ advanced natural language processing techniques to parse and understand the context of each post. Our algorithm assesses the tone, keywords, and overall context of mentions to determine whether they are positive, neutral, or negative. The sentiment from all posts is then aggregated into a score ranging from 0 to 100. A higher score indicates that a majority of the mentions are positive or bullish, while a lower score signifies that the majority of mentions are negative or bearish. This comprehensive analysis allows us to provide an estimated sentiment score that reflects the current investor mood towards Ulta Beauty.
Sign up and get more insights on Ulta Beauty.
See Ulta Beauty’s complete sentiment history
Sign up to unlock 1-year and all-time charts for ULTA — plus 25+ alternative data signals, AI Scores, and real-time alerts.
Sign up
