Williams Sonoma (WSM) Stock Analysis: AI Score & Alternative Data
WSM alt-data: revenue climbing, headcount lagging
Is Williams Sonoma a buy right now? The alternative data says hold. This WSM stock analysis is built on the 25+ alternative data signals AltIndex tracks on Williams Sonoma every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 56/100: a Hold. The stock trades at $227.52 with a $27B market cap.
The bullish side of the 90-day ledger: revenue up 6.5% YoY to $2.0B, job postings up 50.8% to 748 open roles, and web traffic up 12.3% to 9.6M monthly visits. The drag: headcount (according to LinkedIn) down 9.5% to 14K employees, and just 55% of employees report a positive business outlook. That tension is what keeps the score mid-range.
WSM’s broader alt-data profile also covers Instagram followers (2.0M). Every signal links to its own page with full history, the WSM technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on WSM is just below.
Williams Sonoma AI Stock Analysis
Williams-Sonoma, Inc. is an American consumer retail company that sells kitchen-wares and home furnishings. Headquartered in San Francisco, California, the company operates multiple iconic brands including Williams Sonoma, Pottery Barn, and West Elm.
Analysis generated September 5, 2026.
Recent Williams Sonoma Stock Alerts
|
Williams Sonoma | September 1 Over the past few months, there has been a noticeable upward trend in Job postings. |
|
Williams Sonoma | August 8 Insider Alert: Yearout Karalyn is selling shares |
|
Williams Sonoma | August 6 Over the past few months, there has been a noticeable upward trend in Job postings. |
|
Williams Sonoma | July 21 Employee Rating is up by 3% over the last month. |
Williams Sonoma Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 9.6M | 12.3% | |
| Job Posts | 748 | 50.8% | |
| LinkedIn Employees | 14K | 9.5% | |
| Employee Recommend | 53 | 3.6% | |
| Business Outlook | 55 | 0% | |
| Sentiment | 0 | 100.0% | |
| Reddit Mentions | 0 | N/A | |
| X Mentions | 1 | 94.4% | |
| Stocktwits Mentions | 3 | 0% | |
| News Mentions | 2 | 100.0% | |
| Stocktwits Subscribers | 4K | 0.5% | |
| 4chan Mentions | 0 | N/A | |
| X Followers | 98K | 0% | |
| Instagram Followers | 2.0M | 1.2% | |
| Youtube Subscribers | 155K | 1.3% | |
| TikTok Followers | 125K | 2.3% | |
| Facebook Followers | 1.2M | 0% | |
| Facebook Engagement | 10K | 19.1% | |
| Pinterest Followers | 606K | 0% |
About Williams Sonoma (WSM)
With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $112 billion domestic home furnishings category, focused on expanding its exposure in the B2B, marketplace, and franchise areas.
| Price | $227.52 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $27B |
| Year Range | $168 – $252 |
| Dividend Yield | 0% |
| PE Ratio | 23.3 |
| Analyst Rating | 38% buy |
| Industry | Retail |
Latest Williams Sonoma News
View more → |
Williams Sonoma Labor Day Warehouse Sale: Save up to 75% on your favorite cookwareAugust 31 - NBC News |
 |
Williams-Sonoma (WSM) Q2 2026 Earnings Call TranscriptAugust 31 - Biztoc.com |
 |
Williams-Sonoma (WSM) Reports Q2: Everything You Need To Know Ahead Of EarningsAugust 24 - Biztoc.com |
 |
Jim Cramer Discusses Retailers He Likes: Williams-Sonoma (WSM) and Ralph Lauren (RL)August 10 - Biztoc.com |
 |
Williams Sonoma Skills Series In-Store Cooking Classes: Free + shipping variesAugust 10 - Dealnews.com |
See Williams Sonoma’s complete price and AI Score history
Sign up to unlock 1-year and all-time charts for WSM, plus 25+ alternative data signals, AI Scores, and real-time alerts.
Get Started for FREEWilliams Sonoma Earnings & Financial Performance
View all earnings →Williams Sonoma Insider Trading Activity
View all →| Yearout Karalyn filed to sell 20,195 shares at $0.0. Aug 7 '26 |
| Yearout Karalyn filed to sell 20,717 shares at $0.0. Aug 4 '26 |
| ALBER LAURA filed to sell 922,524 shares at $0.0. Jul 15 '26 |
| ALBER LAURA filed to sell 888,524 shares at $0.0. Jul 15 '26 |
| ALBER LAURA filed to sell 908,781 shares at $0.0. Jul 15 '26 |
Williams Sonoma Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| Ro Khanna |
Jun 11, 26 | Buy | $8K+ |
| Suzanne Lee |
Aug 13, 22 | Sell | $8K+ |
Stocks Similar to Williams Sonoma
See all →| Company | Price | Market Cap | AI Score | |
|---|---|---|---|---|
 |
Dollar TreeDLTR |
$118.39 4.6% | $25B | 51 |
 |
Dollar GeneralDG |
$124.57 2.6% | $29B | 64 |
 |
Best BuyBBY |
$88.03 1.5% | $19B | 59 |
 |
Tractor Supply Co.TSCO |
$34.00 3.7% | $18B | 59 |
 |
KrogerKR |
$56.44 1.3% | $36B | 60 |
Explore Williams Sonoma Data
Frequently Asked Questions: Williams Sonoma (WSM)
Williams Sonoma has an AltIndex AI Score of 56/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
56/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Williams Sonoma (WSM) stock is $227.52 with a market cap of $27B.
As of today, Williams Sonoma’s PE (Price to Earnings) ratio is 23.3.
View the latest Williams Sonoma insider transactions to see recent buying and selling activity by company executives and directors.
Check the Williams Sonoma congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The WSM stock price chart above shows Williams Sonoma’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Williams Sonoma technical analysis for RSI, moving averages, and more.
See the stocks similar to Williams Sonoma section on this page for companies in the same industry ranked by market cap and AI Score.
