What Is Alaska Air’s NPS Score?
Alaska Air (ALK) has a Net Promoter Score (NPS) of 34, an estimate based on anonymous customer surveys aggregated by AltIndex. An NPS between 30 and 50 reflects strong customer loyalty. Alaska Air’s customers are generally satisfied, though there is room to convert more passive customers into active promoters.
The score has held broadly steady since last month.
What Is a Net Promoter Score?
NPS is calculated by asking customers how likely they are to recommend a company on a 0–10 scale. Respondents scoring 9–10 are Promoters, 7–8 are Passives, and 0–6 are Detractors. The score is the percentage of Promoters minus the percentage of Detractors, giving a result from -100 to 100.
As a rule of thumb, above 0 is positive, above 30 is strong, above 50 is excellent, and above 70 is world-class — only a handful of companies consistently clear 70. Alaska Air’s NPS of 34 is strong.
Why NPS Matters for ALK Investors
NPS can be a leading indicator of revenue retention and pricing power: loyal customers spend more, churn less, and cost less to keep, so brands with high and rising NPS tend to grow faster and defend margins better. AltIndex feeds Alaska Air’s NPS into the ALK AI Score as one of 25+ alternative data signals.
For other brand and customer signals, see Alaska Air’s Instagram followers, Google Trends, web traffic, and app downloads — or the employee-side view in employee business outlook.
Month over Month
| Feb 2026 | 35 | |
| Jan 2026 | 35 | |
| Dec 2025 | 37 | |
| Oct 2025 | 35 | |
| Sep 2025 | 35 | |
| Jul 2025 | 35 |
Alaska Air NPS: Frequently Asked Questions
Alaska Air’s Net Promoter Score is 34, which is strong. NPS ranges from -100 to 100 and is the percentage of promoters minus the percentage of detractors. This is an estimate based on anonymous customer surveys aggregated by AltIndex.
NPS ranges from -100 to 100. Above 0 is positive (more promoters than detractors), above 30 is strong, above 50 is excellent, and above 70 is world-class — only a handful of companies consistently score above 70. Alaska Air’s NPS of 34 is strong.
Alaska Air’s NPS has held broadly steady since last month. The trend chart above shows the full history.
No single signal predicts a stock on its own, but NPS can be a leading indicator: high customer loyalty is linked to lower churn, stronger pricing power, and higher customer lifetime value, which tend to support faster growth. AltIndex tracks NPS as one of 25+ signals in the ALK AI Score, alongside web traffic, social audience, and insider activity.
Companies rarely disclose an official NPS, so AltIndex publishes an estimated NPS aggregated from anonymous customer surveys. It is calculated the standard way — the share of promoters (customers who would recommend the brand) minus the share of detractors — on a scale from -100 to 100, and it is updated regularly.
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