Heritage Financial (HFWA) Stock Analysis: AI Score & Alternative Data
HFWA alt-data: web traffic climbing, revenue lagging
Is Heritage Financial a buy right now? The alternative data says hold. This HFWA stock analysis is built on the 25+ alternative data signals AltIndex tracks on Heritage Financial every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 48/100: a Hold. The stock trades at $28.41 with a $1B market cap.
The bullish side of the 90-day ledger: web traffic up 24.4% to 3K monthly visits. The drag: revenue down 25.0% YoY to $60M, and business outlook fell 22.1% — now 53% of employees are positive. That tension is what keeps the score mid-range.
HFWA’s broader alt-data profile also covers headcount (726 employees, according to LinkedIn), and Facebook followers (4K). Every signal links to its own page with full history, the HFWA technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on HFWA is just below.
Heritage Financial AI Stock Analysis
Heritage Financial Corporation is a bank holding company that operates through its wholly-owned subsidiary Heritage Bank. The bank offers a wide range of financial services, including personal banking, business banking, investment services, and mortgage lending.
Analysis generated September 2, 2026.
Recent Heritage Financial Stock Alerts
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Heritage Financial | August 7 Insider Alert: LYON JEFFREY S is selling shares |
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Heritage Financial | August 1 Insider Alert: Wilson Kelli Ann is selling shares |
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Heritage Financial | July 7 Employee Rating is down by 5.6% over the last month. |
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Heritage Financial | July 7 Business Outlook among employees is down by 13.1% over the last month. |
Heritage Financial Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 3K | 24.4% | |
| Job Posts | 0 | N/A | |
| LinkedIn Employees | 726 | 1.5% | |
| Employee Recommend | 54 | 20.6% | |
| Business Outlook | 53 | 22.1% | |
| Reddit Mentions | 0 | N/A | |
| X Mentions | 1 | 50.0% | |
| Stocktwits Mentions | 0 | N/A | |
| News Mentions | 0 | N/A | |
| Stocktwits Subscribers | 57 | 1.8% | |
| 4chan Mentions | 0 | N/A | |
| Instagram Followers | 1K | 0.6% | |
| Facebook Followers | 4K | 0% | |
| Facebook Engagement | 13 | 333.3% |
About Heritage Financial (HFWA)
Heritage Financial Corporation operates as the bank holding company for Heritage Bank that provides various financial services to small and medium sized businesses and individuals in the United States.
| Price | $28.41 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $1B |
| Year Range | $21 – $31 |
| Dividend Yield | 0% |
| PE Ratio | 13.8 |
| Analyst Rating | 38% buy |
| Industry | Banks-Regional |
Latest Heritage Financial News
View more →
Heritage Financial Q2 Earnings Call HighlightsJuly 23 - Yahoo Entertainment |
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Community Heritage Financial, Inc. Reports Financial Results for the Second Quarter of 2026July 23 - PRNewswire |
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Community Heritage Financial, Inc. Announces Second Quarter 2026 DividendJuly 20 - PRNewswire |
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Heritage Financial Announces Earnings Release Date and Conference CallJune 25 - PRNewswire |
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Community Heritage Financial, Inc. Repositions Investment PortfolioMay 20 - PRNewswire |
See Heritage Financial’s complete price and AI Score history
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Get Started for FREEHeritage Financial Earnings & Financial Performance
View all earnings →Heritage Financial Insider Trading Activity
View all →| Chalfant Tony filed to sell 20,362 shares at $0.0. Aug 5 '26 |
| LYON JEFFREY S filed to sell 40,719 shares at $0.0. Aug 5 '26 |
| Wilson Kelli Ann filed to sell 3,099 shares at $0.0. Jul 30 '26 |
| Hinson Donald filed to sell 41,241 shares at $0.0. Jun 9 '26 |
| Robison Sabrina C filed to sell 32,931 shares at $0.0. May 1 '26 |
Heritage Financial Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| No congress trades on file. | |||
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Explore Heritage Financial Data
Frequently Asked Questions: Heritage Financial (HFWA)
Heritage Financial has an AltIndex AI Score of 48/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
48/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Heritage Financial (HFWA) stock is $28.41 with a market cap of $1B.
As of today, Heritage Financial’s PE (Price to Earnings) ratio is 13.8.
View the latest Heritage Financial insider transactions to see recent buying and selling activity by company executives and directors.
Check the Heritage Financial congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The HFWA stock price chart above shows Heritage Financial’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Heritage Financial technical analysis for RSI, moving averages, and more.
See the stocks similar to Heritage Financial section on this page for companies in the same industry ranked by market cap and AI Score.
