Playboy (PLBY) Stock Analysis: AI Score & Alternative Data
PLBY alt-data: job postings climbing, web traffic lagging
Is Playboy a buy right now? The alternative data says hold. This PLBY stock analysis is built on the 25+ alternative data signals AltIndex tracks on Playboy every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 44/100: a Hold. The stock trades at $1.21 with a $134M market cap.
The bullish side of the 90-day ledger: job postings up 100.0% to 2 open roles, and 85% of employees are positive on the business outlook. The drag: web traffic down 34.7% to 1.4M monthly visits, and sentiment down 20.0% to 80/100. That tension is what keeps the score mid-range.
PLBY’s broader alt-data profile also covers headcount (2K employees, according to LinkedIn), quarterly revenue ($30M), Instagram followers (9.0M), and Reddit mentions (1 a day). Every signal links to its own page with full history, the PLBY technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on PLBY is just below.
Playboy AI Stock Analysis
Playboy, an iconic brand known for its adult entertainment and lifestyle offerings, has diversified over the years into different segments such as digital media, licensing, and consumer products. Despite its broad market reach, the company has encountered challenges in maintaining consistent financial performance amid changing consumer preferences and increased competition.
Analysis generated July 1, 2026.
Recent Playboy Stock Alerts
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Playboy | July 13 Employee Rating is up by 2.4% over the last month. |
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Playboy | July 12 Over the past few months, there has been an downward trend in Web Traffic. |
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Playboy | July 9 Insider Alert: Riley Christopher is selling shares |
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Playboy | June 30 Price is down by -6.1% in the last 24h. |
Playboy Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 1.4M | 34.7% | |
| Job Posts | 2 | 100.0% | |
| LinkedIn Employees | 2K | 1.1% | |
| Wikipedia Views | 190 | 25.8% | |
| Employee Recommend | 88 | 8.6% | |
| Business Outlook | 85 | 9.0% | |
| Sentiment | 80 | 20.0% | |
| Reddit Mentions | 1 | N/A | |
| X Mentions | 27 | 0% | |
| Stocktwits Mentions | 21 | 40.0% | |
| News Mentions | 2 | 77.8% | |
| Stocktwits Subscribers | 7K | 1.0% | |
| 4chan Mentions | 0 | N/A | |
| X Followers | 1.5M | 0% | |
| Instagram Followers | 9.0M | 1.5% | |
| Youtube Subscribers | 1.5M | 0.7% |
About Playboy (PLBY)
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content.
| Price | $1.21 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $134M |
| Year Range | $1 – $3 |
| Dividend Yield | 0% |
| PE Ratio | — |
| Analyst Rating | 38% buy |
| Industry | Entertainment |
Latest Playboy News
View more → |
From Playboy Playmate To Real Housewife: Meet ‘RHOC’ Newcomer Carmella GarciaJuly 10 - Decider |
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Kendra Wilkinson, 41, is no longer 'trying to be sexy' as she ditches her Playboy image after dating Hugh HefnerJuly 9 - Dailymail.com |
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Kendra Wilkinson is 'not trying to be sexy' or 'Playboy' in her 40sJuly 9 - PerthNow |
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First and second and third and forth (etc) look at Australian actress Abbie Cornish who will play late Playboy model Anna Nicole Smith in upcoming biopic [Giggity]July 8 - Fark.com |
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First look at Australian actress Abbie Cornish as late Playboy model Anna Nicole Smith in upcoming biopic filmJuly 8 - Dailymail.com |
Playboy Earnings & Financial Performance
View all earnings →Playboy Insider Trading Activity
View all →| Riley Christopher filed to sell 1,542,259 shares at $0.0. Jul 6 '26 |
| Riley Christopher filed to sell 1,617,208 shares at $0.0. Jul 2 '26 |
| CROSSMAN MARC filed to sell 1,147,393 shares at $0.0. Jul 1 '26 |
| CROSSMAN MARC filed to sell 1,219,393 shares at $0.0. Jun 30 '26 |
| CROSSMAN MARC filed to sell 1,290,347 shares at $0.0. Jun 29 '26 |
Playboy Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| No congress trades on file. | |||
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Explore Playboy Data
Frequently Asked Questions: Playboy (PLBY)
Playboy has an AltIndex AI Score of 44/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
44/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Playboy (PLBY) stock is $1.21 with a market cap of $134M.
As of today, Playboy’s PE (Price to Earnings) ratio is —.
View the latest Playboy insider transactions to see recent buying and selling activity by company executives and directors.
Check the Playboy congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The PLBY stock price chart above shows Playboy’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Playboy technical analysis for RSI, moving averages, and more.
See the stocks similar to Playboy section on this page for companies in the same industry ranked by market cap and AI Score.
