Vera Bradley (VRA) Stock Analysis: AI Score & Alternative Data

NASDAQ · Retail - Apparel · 2 members have VRA in their Portfolio →
Price
$3.35 +2.13%
AI Score
53Hold
Earnings
Sep 15
Market Cap
$95M
PE Ratio
52w Range
$2 – $4
$3.35 +2.13% vs prev close
VRA Stock Price vs. AI Score Data gathered: September 6
3M +1.5%
53/100 AI Score
Hold
Brand
50/100
Employment
25/100
User Growth
70/100
Fundamental
65/100

Today's AI read on VRA

VRA alt-data: revenue climbing, business outlook lagging

Is Vera Bradley a buy right now? The alternative data says hold. This VRA stock analysis is built on the 25+ alternative data signals AltIndex tracks on Vera Bradley every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 53/100: a Hold. The stock trades at $3.35 with a $95M market cap.

The bullish side of the 90-day ledger: revenue up 20.0% YoY to $60M, and web traffic up 22.4% to 1.9M monthly visits. The drag: just 27% of employees report a positive business outlook, and job postings down 6.5% to 115 open roles. That tension is what keeps the score mid-range.

VRA’s broader alt-data profile also covers headcount (1K employees, according to LinkedIn), Facebook followers (1.9M), Reddit mentions (1 a day), and sentiment (100/100). Every signal links to its own page with full history, the VRA technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on VRA is just below.

Vera Bradley AI Stock Analysis

Vera Bradley, Inc. is a well-known designer company that specializes in women's handbags, luggage, and accessories, as well as gifts and travel products. The company was founded in 1982 and has since become a recognizable brand, known for its distinctive fabrics and styles.

Analysis generated August 31, 2026.

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Fundamentals, alt-data signals and the full methodology, refreshed daily.
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Recent Vera Bradley Stock Alerts

Vera Bradley logo Vera Bradley | September 1
Price is down by -6.2% in the last 24h.
Vera Bradley logo Vera Bradley | August 14
Facebook engagement is up by 103% in the last 24h.
Vera Bradley logo Vera Bradley | August 11
Web Traffic is up by 58.6% over the last month.
Vera Bradley logo Vera Bradley | July 29
Price is down by -6.3% in the last 24h.
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Vera Bradley Alternative Data

Alternative Data Value 3m Change Trend
Webpage Traffic 1.9M 22.4%
Job Posts 115 6.5%
LinkedIn Employees 1K 0%
Employee Recommend 28 3.4%
Business Outlook 27 17.4%
Sentiment 100 0%
Reddit Mentions 1 0%
X Mentions 3 94.6%
Stocktwits Mentions 1 50.0%
News Mentions 0 100.0%
Stocktwits Subscribers 2K 0%
4chan Mentions 0 N/A
X Followers 64K 0%
Instagram Followers 672K 1.1%
Youtube Subscribers 10K 0%
TikTok Followers 119K 10.9%
Facebook Followers 1.9M 0%
Facebook Engagement 7K 36.3%
Pinterest Followers 147K 0%

About Vera Bradley (VRA)

Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the most. Most of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its product, and the company distributes the product through its distribution center in Indiana.

Vera Bradley logo
Price$3.35
Target Price$387.74
Volume63,420,177
Market Cap$95M
Year Range$2 – $4
Dividend Yield0%
PE Ratio
Analyst Rating38% buy
IndustryRetail - Apparel

Latest Vera Bradley News

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Vera Bradley Earnings & Financial Performance

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Vera Bradley Insider Trading Activity

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Bickley Ian filed to sell 135,623 shares at $0.0.
Jun 12 '26
Meslow Andrew filed to sell 650,000 shares at $0.0.
Jun 12 '26
Meslow Andrew filed to sell 600,000 shares at $0.0.
Dec 15 '25
Bickley Ian filed to sell 841,629 shares at $0.0.
Dec 12 '25
Meslow Andrew filed to sell 550,000 shares at $0.0.
Dec 12 '25

Vera Bradley Congress Trading

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Politician Filing Date Type Size
No congress trades on file.

Frequently Asked Questions: Vera Bradley (VRA)

Vera Bradley has an AltIndex AI Score of 53/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.

53/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.

Currently, the price of one share of Vera Bradley (VRA) stock is $3.35 with a market cap of $95M.

As of today, Vera Bradley’s PE (Price to Earnings) ratio is —.

View the latest Vera Bradley insider transactions to see recent buying and selling activity by company executives and directors.

Check the Vera Bradley congress trading page for the latest disclosed trades by U.S. senators and representatives.

AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.

The VRA stock price chart above shows Vera Bradley’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Vera Bradley technical analysis for RSI, moving averages, and more.

See the stocks similar to Vera Bradley section on this page for companies in the same industry ranked by market cap and AI Score.

The analytics provided are estimates and not a substitute for professional advice. All investments involve risks, including possible capital loss.