Under Armour (UAA) Stock Analysis: AI Score & Alternative Data
UAA alt-data: web traffic climbing, job postings lagging
Is Under Armour a buy right now? The alternative data says hold. This UAA stock analysis is built on the 25+ alternative data signals AltIndex tracks on Under Armour every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 50/100: a Hold. The stock trades at $6.11 with a $3B market cap.
The bullish side of the 90-day ledger: web traffic up 19.9% to 9.3M monthly visits. The drag: job postings down 10.5% to 520 open roles, just 45% of employees report a positive business outlook, and app downloads down 24.7% to 917 downloads. That tension is what keeps the score mid-range.
UAA’s broader alt-data profile also covers headcount (13K employees, according to LinkedIn), quarterly revenue ($1.3B), Facebook followers (11.8M), and sentiment (62/100). Every signal links to its own page with full history, the UAA technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on UAA is just below.
Under Armour AI Stock Analysis
Founded in 1996 by Kevin Plank, Under Armour, Inc. is an American sports equipment company specializing in footwear, sports and casual apparel. The company’s products are sold worldwide, and it operates across three segments: North America, EMEA (Europe, Middle East, and Africa), and Asia-Pacific & Latin America.
Analysis generated August 1, 2026.
Recent Under Armour Stock Alerts
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Under Armour | August 7 Price is down by -6.4% in the last 24h. |
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Under Armour | July 30 Price is down by -6.1% in the last 24h. |
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Under Armour | July 28 Business Outlook among employees is up by 4.8% over the last month. |
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Under Armour | July 23 Price is down by -6.2% in the last 24h. |
Under Armour Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 9.3M | 19.9% | |
| App Downloads | 917 | 24.7% | |
| Job Posts | 520 | 10.5% | |
| LinkedIn Employees | 13K | 1.4% | |
| Wikipedia Views | 544 | 15.9% | |
| Employee Recommend | 72 | 1.4% | |
| Business Outlook | 45 | 4.7% | |
| Sentiment | 62 | 38.0% | |
| Reddit Mentions | 0 | 100.0% | |
| X Mentions | 2 | 100.0% | |
| Stocktwits Mentions | 46 | 360.0% | |
| News Mentions | 27 | 92.9% | |
| Stocktwits Subscribers | 47K | 0% | |
| 4chan Mentions | 0 | N/A | |
| X Followers | 904K | 0.6% | |
| Instagram Followers | 8.1M | 0% | |
| Youtube Subscribers | 309K | 0.7% | |
| TikTok Followers | 990K | 6.6% | |
| Facebook Followers | 11.8M | 0% | |
| Facebook Engagement | 19K | 131.4% | |
| Threads Followers | 1.2M | 0% | |
| Pinterest Followers | 191K | 0% |
About Under Armour (UAA)
Under Armour Inc is a developer, marketer and distributor of branded performance apparel, footwear and accessories for men, women and youth. It markets its products under the brand name of Under Armour, Heatgear, Coldgear, and Allseasongear.
| Price | $6.11 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $3B |
| Year Range | $4 – $8 |
| Dividend Yield | 0% |
| PE Ratio | — |
| Analyst Rating | 38% buy |
| Industry | Retail - Apparel |
Latest Under Armour News
View more → |
What Is Under Armour (UAA) Changing After Its Sales Outlook Cut?August 7 - Biztoc.com |
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With Demand Challenges Ahead, Under Armour’s Focus Now is on Quality Not QuantityAugust 7 - WWD |
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Will people pay more for Under Armour?August 7 - Retail Dive |
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Score up to 48% off Nike, adidas, Under Armour, and Tommy Hilfiger hats at AmazonAugust 7 - 9to5Toys |
Under Armour slashes revenue outlook as fiscal first quarter sales declineAugust 7 - Yahoo Entertainment |
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Under Armour Earnings & Financial Performance
View all earnings →Under Armour Insider Trading Activity
View all →| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN filed to sell 44,179,216 shares at $0.0. May 14 '26 |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN filed to sell 44,179,116 shares at $0.0. May 13 '26 |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN filed to sell 43,439,595 shares at $0.0. May 12 '26 |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN filed to sell 43,000,872 shares at $0.0. Jan 28 '26 |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN filed to sell 21,999,128 shares at $0.0. Jan 28 '26 |
Under Armour Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| Tim Walberg |
Jun 4, 26 | Sell | $8K+ |
| Tim Walberg |
Jun 4, 26 | Buy | $8K+ |
| Thomas Tuberville |
Jan 12, 24 | Sell | $33K+ |
| Thomas Tuberville |
Aug 14, 23 | Buy | $8K+ |
| Thomas Tuberville |
Jul 14, 23 | Buy | $8K+ |
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Under ArmourUA |
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Explore Under Armour Data
Frequently Asked Questions: Under Armour (UAA)
Under Armour has an AltIndex AI Score of 50/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
50/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Under Armour (UAA) stock is $6.11 with a market cap of $3B.
As of today, Under Armour’s PE (Price to Earnings) ratio is —.
View the latest Under Armour insider transactions to see recent buying and selling activity by company executives and directors.
Check the Under Armour congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The UAA stock price chart above shows Under Armour’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Under Armour technical analysis for RSI, moving averages, and more.
See the stocks similar to Under Armour section on this page for companies in the same industry ranked by market cap and AI Score.
