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Under Armour TikTok Follower Count
Under Armour has 995,800 TikTok followers, up 6.9% over the past three months. Accelerating follower growth points to rising brand awareness, particularly among younger audiences where viral content can drive reach quickly.
With 995,800 followers, Under Armour leads Steven Madden (619,100) but trails Nike (9.1 million).
How Under Armour’s TikTok Growth Feeds the UAA AI Score
TikTok follower growth is a proxy for brand reach and content resonance, especially with younger consumers. It is not a stock price on its own, but for consumer-facing brands a sustained shift in following can reflect changing brand momentum. AltIndex feeds Under Armour’s follower trend into the UAA AI Score as one of 25+ alternative data signals, weighed against hiring, web traffic, sentiment, and fundamentals.
For Under Armour’s reach on other platforms, see Under Armour Instagram followers, YouTube subscribers, X followers, and Facebook followers.
For other demand signals, see Under Armour web traffic, app downloads, and Google Trends.
Month over Month
| Jul 2026 | 973,000 | |
| Jun 2026 | 961,500 | |
| May 2026 | 951,600 | |
| Apr 2026 | 919,900 | |
| Mar 2026 | 900,200 | |
| Feb 2026 | 883,900 |
Under Armour TikTok Followers: Frequently Asked Questions
Under Armour has 995,800 TikTok followers (996K), based on AltIndex’s tracking of the company’s official TikTok account.
Under Armour's TikTok following is growing, up 6.9% over the past three months. View the trend chart above for the full history.
TikTok followers are a proxy for brand reach and content resonance, especially among younger consumers. No single data point predicts a stock on its own, but for consumer-facing brands a sustained change in following can reflect shifting brand momentum. That is why AltIndex combines Under Armour's follower trend with web traffic, hiring, sentiment, and 20+ other signals in its AI Score rather than reading any one signal in isolation.
Under Armour underperforms its industry peers when it comes to Tiktok Followers, ranking in the 10th percentile.
Under Armour's TikTok audience of 995,800 suggests an expanding market influence, particularly among younger demographics, which may gradually impact its brand and stock value.
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