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51 / 100
AltIndex AI Score
Hold
AI Score · 12-mo trend
+11 pts over 3 months57% of UAA’s tracked signals bullish
FundamentalsBullish
TechnicalsNeutral
Alternative dataBullish
SentimentNeutral
Price$5.36
Year Range$4.3 – $8.14
Market Cap$2.3B
PE Ratio20.95
IndustryRetail - Apparel

What Is Under Armour’s AI Stock Analysis?

Under Armour’s AI stock analysis on AltIndex combines the company’s fundamentals, price technicals and 25+ alternative data signals — like hiring, web traffic, app downloads and online sentiment — into a single AI Score from 0 to 100 and a plain-English Buy, Hold or Sell read. Unlike a traditional analyst rating that updates a few times a year, the AI Score refreshes as new data arrives, so it tracks Under Armour’s momentum in near-real time.

Under Armour (UAA) has an AltIndex AI Score of 51/100, currently a Hold signal. The AI Score distills Under Armour's fundamentals, price technicals and 25+ alternative data signals into a single 0–100 rating, so a rising score reflects strengthening data across the board and a falling score the opposite.

Under Armour’s Full AI Analysis

Founded in 1996 by Kevin Plank, Under Armour, Inc. is an American sports equipment company specializing in footwear, sports and casual apparel. The company’s products are sold worldwide, and it operates across three segments: North America, EMEA (Europe, Middle East, and Africa), and Asia-Pacific & Latin America. Under Armour's mission is to make athletes better through passion, design, and the relentless pursuit of innovation. Despite facing intense competition from industry giants like Nike and Adidas, Under Armour has managed to carve out its niche, focusing on innovation and performance. However, the company has faced some headwinds in recent years, which will be examined further in this analysis.

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What’s Driving UAA’s AI Score?

Fundamentals

Revenue for the last quarter was $1.1B. This represents a decrease of 6.25% compared to the quarter before it, indicating a need for concern. However, compared to the same quarter last year, there is a decrease of 3.43%, which may be a cause for concern. Net income for the last quarter was $550,000. This is an increase of -101.26% compared to the quarter before it, which is a positive sign of growth. Compared to the same quarter last year, there is an increase of -120.87%, suggesting positive year-over-year growth. Ebitda for the last quarter was $40M. This is an increase of -217.59% compared to the quarter before it, which is a positive sign of growth. Compared to the same quarter last year, there is an increase of 43.14%, suggesting positive year-over-year growth. The current P/E ratio is 20.95. This appears to be within a normal range, neither particularly high nor low.

See Under Armour’s earnings and insider transactions.

Technicals

Today's stock price is $5.36. This represents a decrease of 21.75% compared to a month ago, which may be concerning in the short-term. Compared to a year ago, there is an increase of 3.68%, suggesting a positive long-term trend. The trend is bearish. The current SMA10 is $5.87, which is lower than the previous SMA10 of $6.02. This suggests a potential downward trend in price movement. The RSI is 34.5, indicating a neutral condition.

See the full technical analysis and price prediction.

Alternative data

Under Armour has an estimated 439 open positions. This number is up by 38% in the last couple of months, indicating a company that looking to grow and expand. Potentially a healthy sign. The business outlook among employees at Under Armour is neutral. Under Armour has an estimate of 7.6M visitors to their webpage. The number of visitors is up by 29% in the last couple of months, a bullish trend as this can indicate can increase in customers. Under Armour has an estimate of 1,000 users downloading their mobile apps every day. The number of downloads is up by 100% in the last couple of months, a bullish trend as this can indicate can increase in customers.

Explore Under Armour’s job postings, web traffic and app downloads.

Sentiment & social

The sentiment for the stock on various stock forums is very high, a positive sign. Under Armour has 8.1M followers on their Instagram page, with no meaningful increase or decrese in the last couple of months. Under Armour has 900,000 followers on their Twitter page. The number of followers is down by -1% in the last couple of months, indicating a loss in interest in the company.

Track Under Armour’s market sentiment.

Frequently Asked Questions: Under Armour AI Stock Analysis

Under Armour's AltIndex AI Score is 51/100, currently a Hold signal. The AI Score blends fundamentals, technicals and 25+ alternative data signals into a single rating from 0 to 100.

AltIndex's AI Score model rates Under Armour a Hold (51/100). This is a data-driven signal, not investment advice — review the breakdown above and combine it with your own research.

The AI Score is generated from fundamental data (earnings, valuation), technical indicators (price trend and momentum), and alternative data signals such as hiring, web traffic, app downloads and sentiment. AltIndex weighs these into a single 0-100 score; the exact weighting is proprietary.

AltIndex generates a complete written AI analysis of Under Armour — company overview, fundamentals, technicals and alternative data, with a recommendation. See the UAA AI Score or sign up to read the full thesis.

The analytics provided are estimates and not a substitute for professional advice. All investments involve risks, including possible capital loss.