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Under Armour X Follower Count
Under Armour has 905,221 followers on X (formerly Twitter), roughly flat (+0.0%) over the past three months.
With 905,221 followers, Under Armour leads Steven Madden (65,093) but trails Nike (9.5 million).
How Under Armour’s X Growth Feeds the UAA AI Score
X follower trends are particularly relevant for companies with strong direct-to-consumer brands or high-profile leadership. A follower count is not a stock price on its own, but for consumer-facing companies a sustained shift in following can reflect changing brand momentum. AltIndex feeds Under Armour’s X following into the UAA AI Score as one of 25+ alternative data signals, weighed against hiring, web traffic, sentiment, and fundamentals.
For Under Armour’s reach on other platforms, see Under Armour Instagram followers, TikTok followers, YouTube subscribers, and Facebook followers.
For real-time conversation volume, see UAA X mentions. For other demand signals, see web traffic, app downloads, and Google Trends.
Month over Month
| Jun 2026 | 905,560 | |
| May 2026 | 908,941 | |
| Apr 2026 | 910,002 | |
| Mar 2026 | 910,626 | |
| Feb 2026 | 911,704 | |
| Jan 2026 | 912,371 |
Under Armour X (Twitter) Followers: Frequently Asked Questions
Under Armour has 905,221 followers (905K) on X (formerly Twitter), based on AltIndex’s tracking of the company’s official X account.
Under Armour's X following has been roughly flat (+0.0%) over the past three months. View the trend chart above for the full history.
X follower trends are most telling for companies with strong direct-to-consumer brands or high-profile leadership. No single data point predicts a stock on its own, but a sustained change in Under Armour's following can reflect shifting public interest. That is why AltIndex combines Under Armour's X following with web traffic, hiring, sentiment, and 20+ other signals in its AI Score rather than reading any one signal in isolation.
Under Armour underperforms its industry peers when it comes to X Followers, ranking in the 9th percentile.
With hundreds of thousands of followers, Under Armour's X account has a large and impactful presence, indicating high relevance and influence. A following of this scale signifies strong brand presence, wide-reaching impact, and ideal for significant online engagement and influence.
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