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Are Under Armour Insiders Buying or Selling?
Under Armour (UAA) has had 3 insider transactions in the past 90 days, all buys — insider buying is generally read as a bullish signal. The most recent was FAIRFAX FINANCIAL HOLDINGS LTD/ CAN, who bought 100 shares at $5.00 on May 14, 2026.
Insider trading patterns can signal confidence or concern from the people who know the company best. AltIndex tracks insider transactions as one of 25+ alternative data signals in the UAA AI Score. For government officials trading this stock, see UAA congressional trading.
Who’s Trading Under Armour Stock?
| Insider | Activity | Trades | Last Trade |
|---|---|---|---|
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Bought $225M | 26 | May 14, 2026 |
| Mohamed El-Erian | Bought $520,000 | 1 | Aug 18, 2025 |
| Dawn Fitzpatrick | Bought $490,000 | 1 | Aug 13, 2025 |
| Sweeney Robert John | Bought $490,000 | 1 | Aug 21, 2025 |
| Mehri Shadman | Sold $340,000 | 3 | Jun 3, 2025 |
| David Bergman | Sold $270,000 | 1 | Dec 2, 2024 |
Recent Under Armour Insider Transactions
| Insider | Transaction Date | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | May 14, 2026 | Buy | 100 | $5 | $500 |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | May 13, 2026 | Buy | 739,521 | $4.97 | $3.7M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | May 12, 2026 | Buy | 438,723 | $4.99 | $2.2M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 28, 2026 | Buy | 1,022,333 | $6.2 | $6.3M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 28, 2026 | Buy | 89,786 | $6.29 | $560,000 |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 27, 2026 | Buy | 842,481 | $6.2 | $5.2M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 27, 2026 | Buy | 686,505 | $6.3 | $4.3M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 26, 2026 | Buy | 730,238 | $6.18 | $4.5M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 26, 2026 | Buy | 265,658 | $6.3 | $1.7M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 23, 2026 | Buy | 928,397 | $6.15 | $5.7M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 22, 2026 | Buy | 411,057 | $6.15 | $2.5M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 21, 2026 | Buy | 5,000,000 | $5.89 | $29M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 20, 2026 | Buy | 1,769,581 | $5.62 | $9.9M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Jan 16, 2026 | Buy | 1,837,686 | $5.6 | $10M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 30, 2025 | Buy | 11,504,478 | $5.14 | $59M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 30, 2025 | Buy | 1,677,991 | $4.95 | $8.3M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 29, 2025 | Buy | 1,763,396 | $4.73 | $8.3M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 29, 2025 | Buy | 734,430 | $4.48 | $3.3M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 26, 2025 | Buy | 1,000,000 | $4.64 | $4.6M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 26, 2025 | Buy | 385,850 | $4.42 | $1.7M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 24, 2025 | Buy | 875,548 | $4.62 | $4M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 24, 2025 | Buy | 438,333 | $4.4 | $1.9M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 23, 2025 | Buy | 2,124,452 | $4.54 | $9.7M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 23, 2025 | Buy | 620,801 | $4.38 | $2.7M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 22, 2025 | Buy | 5,383,513 | $4.53 | $24M |
| FAIRFAX FINANCIAL HOLDINGS LTD/ CAN | Dec 22, 2025 | Buy | 2,355,641 | $4.36 | $10M |
| Sweeney Robert John | Aug 21, 2025 | Buy | 100,000 | $4.88 | $490,000 |
| Mohamed El-Erian | Aug 18, 2025 | Buy | 100,000 | $5.2 | $520,000 |
| Dawn Fitzpatrick | Aug 13, 2025 | Buy | 100,000 | $4.93 | $490,000 |
| Eric Aumen | Aug 13, 2025 | Buy | 2,045 | $4.89 | $10,000 |
| Mehri Shadman | Jun 3, 2025 | Sell | 16,287 | $6.15 | $100,000 |
| David Bergman | Dec 2, 2024 | Sell | 30,000 | $9.09 | $270,000 |
| Mehri Shadman | Nov 18, 2024 | Sell | 9,639 | $8.81 | $85,000 |
| Mehri Shadman | Nov 15, 2024 | Sell | 17,240 | $8.76 | $150,000 |
Frequently Asked Questions: Under Armour Insider Trading
In the past 90 days, Under Armour insiders have made 3 buys and 0 sells. The net buying may indicate insider confidence in the company’s outlook.
The most recent sale was by Mehri Shadman who sold 16,287 shares on June 3, 2025. View all transactions in the table on this page.
Insider buying is generally a stronger signal than insider selling, since insiders may sell for personal reasons (diversification, taxes) but typically buy only when they believe the stock is undervalued. AltIndex uses insider transaction patterns alongside 25+ other signals in the AI Score.
FAIRFAX FINANCIAL HOLDINGS LTD/ CAN has bought the most UAA stock in the last 2 years, with a total value of $225M.
Shadman Mehri has sold the most UAA stock in the last 2 years, with a total value of $340,000.
According to our estimates, the total value of insider transactions for Under Armour in the last 2 years is positive, amounting to $226M. This indicates that insiders have predominantly bought shares, showcasing their confidence in the company's future prospects.
