Similar companies
| Company | Threads Followers | |
|---|---|---|
 |
NikeNKE |
15,100,000 0% |
 |
Steven MaddenSHOO |
491,600 0% |
 |
CrocsCROX |
513,900 0% |
 |
Abercrombie & FitchANF |
508,800 0% |
 |
American Eagle OutfittersAEO |
470,200 0% |
Under Armour Threads Follower Count
Under Armour has 1,200,000 followers on Threads, Meta’s text-based social platform, roughly flat (+0.0%) over the past three months.
With 1.2 million followers, Under Armour leads Steven Madden (491,600) but trails Nike (15.1 million).
How Under Armour’s Threads Growth Feeds the UAA AI Score
Threads is one of the newer social platforms, so follower counts here are an early read on how well a brand builds audience on emerging channels. It is not a stock price on its own, but for consumer-facing companies a sustained shift in following can reflect changing brand momentum. AltIndex feeds Under Armour’s Threads following into the UAA AI Score as one of 25+ alternative data signals, weighed against hiring, web traffic, sentiment, and fundamentals.
For Under Armour’s reach on other platforms, see Under Armour Instagram followers, X followers, TikTok followers, and Facebook followers.
For other demand signals, see Under Armour web traffic, app downloads, and Google Trends.
Month over Month
| Jul 2026 | 1,200,000 | |
| Jun 2026 | 1,200,000 | |
| May 2026 | 1,200,000 | |
| Apr 2026 | 1,200,000 | |
| Mar 2026 | 1,200,000 | |
| Feb 2026 | 1,200,000 |
Under Armour Threads Followers: Frequently Asked Questions
Under Armour has 1,200,000 Threads followers (1.2M), based on AltIndex’s tracking of the company’s official Threads account.
Under Armour's Threads following has been roughly flat (+0.0%) over the past three months. View the trend chart above for the full history.
Threads followers are an early read on how well a brand builds audience on Meta’s newer text-based platform. No single data point predicts a stock on its own, but for consumer-facing brands a sustained change in following can reflect shifting brand momentum. That is why AltIndex combines Under Armour's Threads following with web traffic, hiring, sentiment, and 20+ other signals in its AI Score rather than reading any one signal in isolation.
Under Armour underperforms its industry peers when it comes to Threads Followers, ranking in the 8th percentile.
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