Harley-Davidson (HOG) Stock Analysis: AI Score & Alternative Data
HOG alt-data: job postings climbing, revenue lagging
Is Harley-Davidson a buy right now? The alternative data says hold. This HOG stock analysis is built on the 25+ alternative data signals AltIndex tracks on Harley-Davidson every day — hiring, web traffic, sentiment, social reach — rolled into an AI Score of 49/100: a Hold. The stock trades at $25.14 with a $3B market cap.
The bullish side of the 90-day ledger: job postings up 58.3% to 76 open roles, web traffic up 10.4% to 5.3M monthly visits, and Reddit mentions up 300.0% to 4 a day. The drag: revenue down 12.0% YoY to $1.2B, and business outlook fell 11.8% — now 30% of employees are positive. That tension is what keeps the score mid-range.
HOG’s broader alt-data profile also covers headcount (11K employees, according to LinkedIn), Instagram followers (5.7M), and sentiment (40/100). Every signal links to its own page with full history, the HOG technical analysis covers RSI, moving averages, and support and resistance, and the full table of everything AltIndex tracks on HOG is just below.
Harley-Davidson AI Stock Analysis
Harley Davidson, Inc. (NYSE: HOG) is one of the most iconic motorcycle manufacturers in the world. The company is renowned for its heavyweight motorcycles designed for cruising on highways. Harley Davidson enjoys a loyal customer base and a strong brand presence.
Analysis generated July 1, 2026.
Recent Harley-Davidson Stock Alerts
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Harley-Davidson | July 7 Business Outlook among employees is up by 3.5% over the last month. |
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Harley-Davidson | July 7 Employee Rating is up by 3.1% over the last month. |
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Harley-Davidson | June 29 Business Outlook among employees is down by 3.3% over the last month. |
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Harley-Davidson | June 15 Job postings are down by 20.9% in the last couple of days. |
Harley-Davidson Alternative Data
| Alternative Data | Value | 3m Change | Trend |
|---|---|---|---|
| Webpage Traffic | 5.3M | 10.4% | |
| Job Posts | 76 | 58.3% | |
| LinkedIn Employees | 11K | 0% | |
| Employee Recommend | 46 | 0% | |
| Business Outlook | 30 | 11.8% | |
| Lobbying Cost | $20K | 0% | |
| Sentiment | 40 | 0% | |
| Reddit Mentions | 4 | 300.0% | |
| X Mentions | 12 | 14.3% | |
| Stocktwits Mentions | 3 | 57.1% | |
| News Mentions | 6 | 100.0% | |
| Stocktwits Subscribers | 5K | 0% | |
| 4chan Mentions | 0 | N/A | |
| X Followers | 484K | 0% | |
| Instagram Followers | 5.7M | 0.9% | |
| Youtube Subscribers | 413K | 1.2% | |
| Facebook Followers | 4.1M | 0% | |
| Facebook Engagement | 31K | 9.4% |
About Harley-Davidson (HOG)
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it has ceded in 2020 as it has repositioned the business. The firm recently expanded into the middleweight market with the launch of the Pan America model.
| Price | $25.14 |
| Target Price | $387.74 |
| Volume | 63,420,177 |
| Market Cap | $3B |
| Year Range | $17 – $30 |
| Dividend Yield | 0% |
| PE Ratio | 13.2 |
| Analyst Rating | 38% buy |
| Industry | Autos |
Latest Harley-Davidson News
View more →
Tilley Harley-Davidson Celebrates America's 250th with Three Days of Riding, Live Music and CommunityJuly 10 - PRNewswire |
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Illuminated Harley-Davidson Pre-Luxe Motorcycle Oil Sign at No ReserveJuly 10 - Bringatrailer.com |
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2026 Harley-Davidson FXD Super Glide returnsJuly 9 - Paul Tan's Automotive News |
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Harley-Davidson’s credit ratings get cut to junk by S&PJuly 9 - The Times of India |
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Original-Owner 2021 Harley-Davidson Electra Glide RevivalJuly 9 - Bringatrailer.com |
Harley-Davidson Earnings & Financial Performance
View all earnings →Harley-Davidson Insider Trading Activity
View all →| Root Jonathan R filed to sell 29,400 shares at $0.0. Jul 1 '26 |
| Root Jonathan R filed to sell 30,954 shares at $0.0. Jun 1 '26 |
| Root Jonathan R filed to sell 32,508 shares at $0.0. May 19 '26 |
| Krause Paul J filed to sell 30,012 shares at $0.0. May 11 '26 |
| Do Charles filed to sell 183 shares at $0.0. Mar 12 '26 |
Harley-Davidson Congress Trading
View all →| Politician | Filing Date | Type | Size |
|---|---|---|---|
| Tim Moore |
Apr 29, 26 | Sell | $75K+ |
| Tim Moore |
Mar 25, 26 | Buy | $33K+ |
| Tim Moore |
Feb 23, 26 | Buy | $33K+ |
| Tim Moore |
Jan 8, 26 | Buy | $33K+ |
| Tim Moore |
Dec 22, 25 | Buy | $33K+ |
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Explore Harley-Davidson Data
Frequently Asked Questions: Harley-Davidson (HOG)
Harley-Davidson has an AltIndex AI Score of 49/100 (Hold). The score reflects mixed alternative data signals. All investments carry risk.
49/100. The AI Score combines 25+ alternative data signals including job postings, employee sentiment, social media, web traffic, and financials. Scores above 60 = buy, 40–59 = hold, below 40 = sell. Updated daily.
Currently, the price of one share of Harley-Davidson (HOG) stock is $25.14 with a market cap of $3B.
As of today, Harley-Davidson’s PE (Price to Earnings) ratio is 13.2.
View the latest Harley-Davidson insider transactions to see recent buying and selling activity by company executives and directors.
Check the Harley-Davidson congress trading page for the latest disclosed trades by U.S. senators and representatives.
AltIndex tracks 25+ signals including job postings, web traffic, employee sentiment, Reddit mentions, Stocktwits activity, insider transactions, congressional trades, Google Trends, app downloads, and more.
The HOG stock price chart above shows Harley-Davidson’s performance over time alongside its AI Score. Investors can identify patterns, trends, and potential support or resistance levels. View the full Harley-Davidson technical analysis for RSI, moving averages, and more.
See the stocks similar to Harley-Davidson section on this page for companies in the same industry ranked by market cap and AI Score.
