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$24.6611.5%downside
Price 6 Months Forecast & Ratings · Updated Aug 13, 2026
41/100 AI Score
Sell
Brand
36/100
Employment
39/100
User Growth
50/100
Fundamental
29/100
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Harley-Davidson (HOG) Price Target: AI vs Analyst Consensus

Our AI model gives Harley-Davidson (HOG) a 6-month price target of $24.66, representing 11.5% potential downside from the current price of $27.85. The forecast combines financial fundamentals, technical analysis, and 25+ alternative data signals, including hiring trends, web traffic, employee sentiment, and social media activity. Harley-Davidson’s current AI Score is 41/100 (Sell).

What’s Driving the HOG Price Target

These are the signals feeding Harley-Davidson’s AI price target — spanning financial fundamentals, technical analysis, and alternative data — grouped by their recent direction. Improving signals tend to support a higher target; declining signals weigh on it.

Signals trending up

No signals trending up right now.

HOG Stock Forecast for 2026

Our AI model gives Harley-Davidson (HOG) a 6-month price target of $24.66 — 11.5% downside from the current price of $27.85 — implying a decline toward that level through the rest of 2026. The target updates daily as new HOG financial, technical, and alternative-data signals come in.

HOG Price Prediction for 2027–2030

AltIndex does not publish a multi-year model — alternative data is most predictive over the next 6–12 months. Extending the current trajectory as a simple linear extrapolation projects HOG toward $6.05 by 2030, but long-range estimates carry far more uncertainty and should be treated as directional only. The more reliable signal is whether Harley-Davidson’s AI Score and the drivers above keep improving over time.

Harley-Davidson (HOG) Monthly Price Forecast

MonthForecastvs Current
Sep 2026 $27.32 -1.9%
Oct 2026 $26.79 -3.8%
Nov 2026 $26.26 -5.7%
Dec 2026 $25.72 -7.6%
Jan 2027 $25.19 -9.5%
Feb 2027 $24.66 -11.5%

Straight-line projection from the latest price ($27.85) toward our 6-month AI target of $24.66. An estimate, not a month-by-month model.

See how AltIndex’s AI Score picks have performed →

Frequently Asked Questions: Harley-Davidson Price Prediction

On August 12, Harley-Davidson (HOG) was assigned a Hold with a target price of $24.66. This signal was predicated on several factors, including a month-over-month drop in job posts, a worryingly low business outlook across the company's employees, a month-over-month drop in web traffic, and a long-term decrease in Twitter followers.
The conviction in the pick is medium due to the moderate amount of alternative data available.

Based on Alternative Data, Harley-Davidson is a hold.

Alternative data suggests that it's recommended to approach Harley-Davidson (HOG) with caution. While there are positive indicators, the overall assessment suggests a hold based on Alternative Data analysis. However, this information should not be considered financial advice.

With an AI score of 41, the HOG stock forecast suggests stability.

To predict the price for HOG in 2027, we can extrapolate the AI price target. This approach projects HOG's price to reach $25.19.

To predict the price for HOG in 2030, we can again extrapolate the AI price target. This approach projects HOG's price to reach $6.05.

When predicting the price for HOG, our approach incorporates multiple scores assessing different aspects of the company. The Brand score measures growth and engagement across social media channels, indicating audience reach. The Employee score evaluates workforce health, considering job postings, business outlook, and employee ratings. The Customer score examines engagement on websites, app downloads, and sentiment in stock forums. Lastly, the Fundamental score analyzes financial statements and analyst ratings. By evaluating this data, we gain a holistic view of the company's performance, enabling more informed price predictions.

Based on technical analysis of how the price has moved over the last 6 months, the likelihood of the price going up tomorrow is 34%. Note that this is a simplistic analysis and should be used with caution, as prices are influenced by a myriad of factors.

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The analytics provided are estimates and not a substitute for professional advice. All investments involve risks, including possible capital loss.