| Price | $27.05 |
| Year Range | $17.06 – $28.45 |
| Market Cap | $2.89B |
| PE Ratio | 15.43 |
| Industry | Autos |
What Is Harley-Davidson’s AI Stock Analysis?
Harley-Davidson’s AI stock analysis on AltIndex combines the company’s fundamentals, price technicals and 25+ alternative data signals — like hiring, web traffic, app downloads and online sentiment — into a single AI Score from 0 to 100 and a plain-English Buy, Hold or Sell read. Unlike a traditional analyst rating that updates a few times a year, the AI Score refreshes as new data arrives, so it tracks Harley-Davidson’s momentum in near-real time.
Harley-Davidson (HOG) has an AltIndex AI Score of 39/100, currently a Sell signal. The AI Score distills Harley-Davidson's fundamentals, price technicals and 25+ alternative data signals into a single 0–100 rating, so a rising score reflects strengthening data across the board and a falling score the opposite.
Harley-Davidson’s Full AI Analysis
Keep reading AltIndex’s full AI analysis of Harley-Davidson — the fundamental, technical and alternative-data breakdown and the recommendation.
Sign up to read the full analysisWhat’s Driving HOG’s AI Score?
Fundamentals
Revenue for the last quarter was $1.1B. This represents a decrease of 5.90% compared to the quarter before it, indicating a need for concern. However, compared to the same quarter last year, there is a decrease of 15.59%, which may be a cause for concern. Net income for the last quarter was $79M. This is an increase of 218.82% compared to the quarter before it, which is a positive sign of growth. However, compared to the same quarter last year, there is a decrease of 26.58%, which may be a cause for concern. Ebitda for the last quarter was $1.5M. This represents a decrease of 98.34% compared to the quarter before it, indicating a need for concern. However, compared to the same quarter last year, there is a decrease of 99.16%, which may be a cause for concern. The current P/E ratio is 15.43. This appears to be within a normal range, neither particularly high nor low. In the last couple of months, there's been a couple of company insiders selling their stock, a potentially bearish signal.
See Harley-Davidson’s earnings and insider transactions.
Technicals
Today's stock price is $27.05. This is an increase of 1.77% compared to a month ago, indicating a positive short-term trend. Compared to a year ago, there is an increase of 0.93%, suggesting a positive long-term trend. The trend is bullish. The current SMA10 is $26.90, which is higher than the previous SMA10 of $26.80. This indicates a potential upward trend in price movement. The RSI is 66.8, indicating a neutral condition.
See the full technical analysis and price prediction.
Alternative data
Harley-Davidson has an estimated 110 open positions. This number is down by -16% in the last couple of months, indicating a company trying to improve its margins or cut costs. Not a great sign for a growing company. The business outlook among employees at Harley-Davidson is low (an estimate of only 33% of employees have a positive outlook), a concerning sign. But the business outlook has been trending up by 10% in the last couple of months, a positive trend. Harley-Davidson has an estimate of 4.1M visitors to their webpage. The number of visitors is down by -10% in the last couple of months, a worrisome trend as this can indicate a loss in customers.
Explore Harley-Davidson’s job postings, web traffic and app downloads.
Sentiment & social
The sentiment for the stock on various stock forums is neutral. Harley-Davidson has 5.8M followers on their Instagram page, with no meaningful increase or decrese in the last couple of months. Harley-Davidson has 480,000 followers on their Twitter page. The number of followers is down by -0% in the last couple of months, indicating a loss in interest in the company.
Track Harley-Davidson’s market sentiment.
Frequently Asked Questions: Harley-Davidson AI Stock Analysis
Harley-Davidson's AltIndex AI Score is 39/100, currently a Sell signal. The AI Score blends fundamentals, technicals and 25+ alternative data signals into a single rating from 0 to 100.
AltIndex's AI Score model rates Harley-Davidson a Sell (39/100). This is a data-driven signal, not investment advice — review the breakdown above and combine it with your own research.
The AI Score is generated from fundamental data (earnings, valuation), technical indicators (price trend and momentum), and alternative data signals such as hiring, web traffic, app downloads and sentiment. AltIndex weighs these into a single 0-100 score; the exact weighting is proprietary.
AltIndex generates a complete written AI analysis of Harley-Davidson — company overview, fundamentals, technicals and alternative data, with a recommendation. See the HOG AI Score or sign up to read the full thesis.
