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Southwest Facebook Follower Count
Southwest’s Facebook page has 6,285,792 followers, roughly flat (+0.2%) over the past three months.
With 6.3 million followers, Southwest has a larger Facebook following than industry peers like Delta Air Lines (3.5 million) and JetBlue Airways (1.6 million).
How Southwest’s Facebook Audience Feeds the LUV AI Score
A company’s Facebook follower count reflects the scale of its established consumer base. Audience growth has slowed across the platform, so for most brands the absolute size matters more than month-to-month change. AltIndex feeds Southwest’s Facebook audience into the LUV AI Score as one of 25+ alternative data signals, weighed against hiring, web traffic, sentiment, and fundamentals.
For Southwest’s audience on other platforms, see Southwest Instagram followers, TikTok followers, X followers, and Threads followers.
For other demand signals, see Southwest web traffic, app downloads, and Google Trends.
Month over Month
| Jul 2026 | 6,286,650 | |
| Jun 2026 | 6,287,020 | |
| May 2026 | 6,274,832 | |
| Apr 2026 | 6,260,695 | |
| Mar 2026 | 6,249,852 | |
| Feb 2026 | 6,253,698 |
Southwest Facebook Followers: Frequently Asked Questions
Southwest's Facebook page has 6,285,792 followers (6.3M), based on AltIndex’s tracking of the company’s official Facebook page.
Southwest's Facebook following has been roughly flat (+0.2%) over the past three months. View the trend chart above for the full history.
A Facebook following is a proxy for the scale of a brand’s established consumer base. No single data point predicts a stock on its own, but a sustained change in Southwest's audience can reflect shifting brand engagement. That is why AltIndex combines Southwest's Facebook following with web traffic, hiring, sentiment, and 20+ other signals in its AI Score rather than reading any one signal in isolation.
Southwest overperforms all of its industry peers when it comes to Facebook Followers, having more Facebook Followers than any of its peers.
With millions of followers, Southwest's commands a powerful presence on Facebook, greatly enhancing its market visibility, driving robust customer engagement, and potentially influencing business outcomes.
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See Southwest’s complete facebook followers history
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